ON SALE ITEMS

Xcite Raptor Tail Worm The Xcite Baits Raptor Tail™ Worm features high floating capabilities, and a unique ribbon tail action. A small vibration b...

Xcite XB-1 Silent Effectively cover all of your favorite shallow water haunts with the help of the Xcite Baits XB-1 Squarebill Crankbait. The inve...

Designed by two time Bassmaster Classic® winner Jordan Lee, the Berkley® PowerBait® The Champ Minnow features a lifelike profile and high-definitio...

Berkley Fusion19 hooks are targeted to everyone, from the novice to the avid angler. The FWG is a finesse-style hook with a wide gap to ensure good...

Smash Tech Felon The Smash-Tech Felon is a custom hand-poured 7-inch line-thru swimbait. The Felon is the swimbait you want when you need an aggres...

Mega Strike StrikeBack If you are tired of the heartbreaks and stories of "The one that got away", thenthe StrikeBack Spinnerbait is for you, with ...

  The Shadow Rap Shad breaks the mold. Fish it finesse in the morning when the big ones are still a little sleepy, then ramp it up all the way to a...

Lunker City Swimmin' Ribster, 4" A Swimbait style worm. The design of the outer diameter of the rings defines the lure's appearance while the subs...

Hags Undertaker, 5.25" Combining the most prominent features of several popular and effective soft plastics, the Hag's Undertaker is designed to b...

6th Sense Splashback 90, 3/4 oz The 6th Sense (Silent) SplashBack will bring new life to your popper arsenal with a design and shape that has revo...

  The Shadow Rap® combines a horizontal struggle with a vertical fade that perfectly mimics a minnow in trouble. Rapala has perfected the natural m...

Flat Finesse F4 The 6th Sense Lure Lab set out to redefine the flat sided crankbait. Our vision was to incorporate durability with castability, alo...

Bruiser Baits Evil Twin The Evil Twin trailer was designed and perfected by pro Scott Canterbury over the course of the 2013 season. Making its de...

SPRO Sakura Worm is made of SPRO's proprietary Dura-Tough plastic and also infused with SPRO's exclusive Amino Bite Scent. This custom blend of am...

  Thanks to its oversized deep diving lip, the Down Deep Husky Jerk® reaches depths of 20 feet when trolled and will run up to 10 feet deep when ca...

Gambler The Big EZ The Big EZ swimbait is a tantalizing treat for any fish. Measuring a full 5" long it has an excellent profile in the water. The...

Was designed to flip, hence the name “Best Flipper Ever.” A thick body with added rings and a hook slot make it perfect for rigging on either a str...

Smash Tech Convict The Convict is a 7" full-bodied hand-poured swimbait designed to give you more versatility in presenting the fish a bigger me...

Smash Tech Gizzard Shad Swimbait: 5" The 5" Smash-Tech Gizzard Shad is the ultimate weedless swimbait when you want to perfectly mimic what giant ...

Strike King Tour Grade Slither Rig: 1/2 oz When you want to get into the nastiest cover where jigs won't go, turn to the Strike King Tour Grade Tu...

Lunker City Texposer Professional grade quality all the way, including an incredible chemically sharpened, needle point hook, perfect size barb an...