ON SALE ITEMS

Topwater fishing fanatics, rejoice! Our dynamic Hard Leg FrogZ produce a lively, paddle foot swimming action. Extremely buoyant--floating even when...

The Flapp'n Shad is one of Gambler's most versatile baits. This is a soft plastic that can be fished as a buzzbait across the surface or as a jerk ...

Motivated Genesis Minnow Perfect small shad immitation for tough bass on pressured lakes. It excels during the shad spawn worked really slow! 

The 6th Sense Movement 80WK Wakebait was designed for waking the surface for shallow water fish. The 80WK is engineered with a counter-balance weig...

Built for one thing and one thing only, to entice heart-stopping topwater strikes. The Berkley Powerbait Buzz’n Speed Toad is built with serrated f...

Lunker City Ribster The ringed body style allows this worm to project the appearance of a fat body while the substantially smaller diameter of the...

Missile Baits Quiver 6.5" The Quiver 6.5 is a 6.5” long straight worm that is designed specifically for the two hottest bass fishing techniques- th...

  Offering a mesmerizing action and increased hook-up ratio, the Dixie Jet Falcon Spoon is perfect for bass that are targeting large baitfish and n...

Xcite XB-1 Effectively cover all of your favorite shallow water haunts with the help of the Xcite Baits XB-1 Squarebill Crankbait. The inventive d...

Bagley Pro Sunny B 07 Designed to put a larger "pro-sized" fast-action balsa wood bait into the hands of anglers looking to find the big mamas. The...

Strike King KVD Swim N Shiner: 4" The Strike King® KVD Swim-N-Shiner swimbait has a more subtle wiggle than Strike King's other swimbaits and is s...

Bonehead Scent Crappie taste scent and will hit a jig harder and hold on longer giving you the advantage you need to make the catch. Drip top cap ...

  The CC80 is a Carbon Composite frame casting reel that delivers unbelievable performance in a very palm-able ergonomic light weight design.   Ne...

Tightline UV Uvenko with Whiskers UV Proven Technology - Bite On Site! Fish see UV colors over 7 times better in the water vs natural colors. ...

Bringing more flash and vibration to your favorite soft plastics, the Z-Man TRD Spinz Tail Spinners add another element of attraction to your prese...

Berkley Chigger Bug: 3 in. Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecti...

Owner Jungle Wide Gap Hook Designed with heavy line and big baits in mind, the Owner Jungle Wide Gap Hook offers anglers one of the strongest bass ...

Ultra-lightweight and perfectly balanced, the Gamakatsu Horizon Head SN Jigheads are perfect for hover-strolling and other finesse applications whe...

Bass Assets Slither Skirts Big bass are territorial and certainly have at least temporary homes. When your fishing a high pressure day and the fis...

Bass Assets Ultimate Squealer Ask any buzz bait fisherman if a squealing buzz bait helps to attract more fish. If they say no, then ask a better b...

Introducing the Zoo Wake™, the revolutionary wake-style hollow-body topwater bait with a unique body style and swimming action. The Zoo Wake brings...

The newest addition to Shimano's MagnumLite series of spinning reels, Miravel is a lightweight yet powerful reel with fierce versatility for the mu...