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Whether you are a weekend warrior or a seasoned pro, this easy to use top water lure is designed to deliver explosive top water action. Chunk and w...

Designed to be stuck on your lures to adjust the sink rate and customize the actions. The lead is pliable so you are able to cut and bend the weigh...

FloatingBody Length - 5"Total Length - 7.87"Weight - 3.1 oz The DRT Police is a super deep diving crankbait capable of reaching depths up to 42.6 f...

Cull up with the Berkley PowerBait® CullShad. Taking shallow water swim-baiting to a new level, the CullShad combines big profile drawing power wit...

Armstrong Outfitters Tackle Bladed Jigs Custom made in the DFW area, These are fish catchers on all the metro area lakes..Comes rigged with a Zako ...

Boldly go where no bladed jig has gone before! A partnership between Z-Man and Freedom Tackle, this bait combines Z-Man's patented, industry-leadin...

6th Sense Divine Shakey Worm  This uniquely designed worm is one you will not find another like on the market. Designed to match perfectly with our...

Bladed swim jigs belong in every bass angler's arsenal. Take a tip from the pros, and put a Strike King® Thunder Cricket Swim Jig on top. This meti...

Culprit Original Worm A proven leader for more than three decades, The Original Culprit Worm has outperformed all others — continuing a tradition ...

Introducing a soft glide bait, the Berkley Nessie will take an advanced tool / technique and open the door for entry level anglers while simultaneo...

Spro BBZ 1 Rat Re-released fall 2022, the Spro BBZ-1 Rat has a new tail design that is made out of Elaztech plastic. This new design fixes the pro...

Highly detailed baitfish sculpting and a smartly designed curved paddletail give the HerculeZ Swimbait a naturalistic appearance and swim action. T...

Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent an...

The Echo is designed specifically to target hard to catch suspended fish with the use of forward facing sonar and address the challenges heavily pr...

Shimano Mastiff FC Line Produced in Japan with strict quality control, Shimano Mastiff FC is 100% fluorocarbon line offering anglers consistency an...

  River 2 Sea S-Waver S-Waver is the hottest swimbait in the West Coast, leave a major footprint on this lure category. Featuring a natural “S–Acti...

Throwback Swimbaits WakeWalker LT The WakeWalker LT is built around the flagship resin WakeWalker. This ABS rendition is nothing short of stellar....

Berkley Fusion 19 Offset Worm Needlepoint On the cutting edge of performance, the Berkley Fusion19 Hooks Offset Worm delivers a classic design – pl...

  6th Sense Speed Wake 100 The 6th Sense Speed Wake was created to wake the surface at the highest possible speed without the worry of a blow out....

Built to outperform any other bladed jig, the Berkley Slobberknocker combines innovative design and proven Berkley features in one fish catching pa...

  River 2 Sea Ish Monroe Bling River2Sea’s new Bling spinnerbait; designed by Ish Monroe, is built to attract the right kind of bites. Bling is con...