Sale Items

The TATULA ELITE was designed and engineered with distance casting as a focus, with features to complement that objective. A variety of engineerin...

Strike King Rage Blade Blaster A true multi-species spectacle, the Strike King Rage Blade Blaster provides a unique baitfish imitation that tempts...

One piece solid ring connected to a premium rolling swivel allows the bait to move freely above the dropper arm with a natural flowing and undulat...

Smash Tech Outlaw

Bass Assets The O.G. Series Spinnerbait The "O.G." Spinner bait line is a spin-off of a classic double willow but a step above the traditional bait...

Howeller DREAM MASTER CLASSIC is the crankbait that helped Team Livingston pro-Randy Howell win the 2014 Bassmaster Classic! Ideal for targetin...

The WarMouth was designed to be fished using a Texas rig, but the bait is rigged horizontally on the flat sides rather than vertically. This gives ...

When the bite gets tough—cold fronts roll in or fishing pressure peaks—hardcore swimbait anglers need a reliable option that still draws big strike...

The Real Deal Craw is our most realistic craw design ever. It has CAD designed features to make it look like a real crawfish The pinchers are desig...

Savage Gear Ned Salamander Designed to imitate one of the most common forages across Northern America, the Savage Gear Ned Salamander delivers a un...

Xcite Hawgalicious, 5.5" Flappers, legs, and appendages, can you ask any more from a creature bait? The Xcite Baits Hawgalicious provides a look a...

Xcite Slim X At 6 1/4" long the Slim-X is the right size.  We put the egg sack in the middle of the bait to make it the perfect wacky rig bait.  No...

V&M Locked Down Swimbait Head The V&M Locked Down Swimbait Head is built with an emphasis on secure swimbait attachment. Molded with a ser...

Bagley Sunny B05: 3/8 oz Bagley introduced the Sunny B in 2015.  Made using the exclusive HCM manufacturing process, this uniquely shaped bait fish...

River 2 Sea Scott Martin Goon: 68 Goon is a medium diving crankbait with defined, angular features that scream tough guy.  Featuring a cupped divi...

  Offering a mesmerizing action and increased hook-up ratio, the Dixie Jet Falcon Spoon is perfect for bass that are targeting large baitfish and n...

V&M Thunder Shad: 5" The V&M Thunder Shad mimics a variety of baitfish including shad, shiners, and bream.  The tail provides a natural ac...

River 2 Sea Ruckus: 75 Sometimes to catch a bass you need to make a little noise.  That is the premise of the new Ruckus lipless crankbait from Ri...

Picasso Shakey Pro Jig Head The Picasso Shakey Pro Shakey Head may look like just another ball head but it rivals all shakey heads due to its eleva...

Smash Tech Smash Fish: Regular

Smash Tech Head Smasher: XL

River 2 Sea Clackin Crayfish There are lots of lures that look like a crayfish when they’re sitting still, but they don’t “do crayfish” when you m...

Gamakatsu standard worm hook rigged with a weed guard for use with open hook riggings for plastics. Strong, sharp and effective…just like every hoo...

V&M Mud Bug The V&M Mud Bug awesome jig trailer with plenty of claw action made to mimic a crawfish. The Mud Bug always looks alive when t...