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Meticulously designed and tuned for optimum performance in all types of water. Sam's Perfect Umbrella Rig package has changed the game for anglers ...

The new 4" Boar HogZ is a super-versatile power-fishing bait that anglers can employ for a wide array of applications ranging from penetrating thic...

Owner Gobo Popper Great topwater action, accented by feathered trailing treble hook. Pops, spits, and chugs when retrieved. “Living Eyes,” rattlin...

  The Shadow Rap Shad breaks the mold. Fish it finesse in the morning when the big ones are still a little sleepy, then ramp it up all the way to a...

Strike King Double Take Buzzbait The Strike King® Double Take Spinnerbait features the advanced Perfect Skirt with Magic Tails which bloom wide an...

The Congo Craw was conceived with the aim of sparking the angler's creativity. Crafted as the ultimate all-purpose creature, the 6th Sense Lure La...

Purpose-Built for Forward Facing Sonar - The Finisher hits on all the fast dropping, hard gliding and fish provoking actions of glide baits plus up...

Lunker City Swimmin' Ribster, 4" A Swimbait style worm. The design of the outer diameter of the rings defines the lure's appearance while the subs...

Flat Finesse F4 The 6th Sense Lure Lab set out to redefine the flat sided crankbait. Our vision was to incorporate durability with castability, alo...

Resurrecting the classic mushroom jighead cherished by finesse fishing and Ned rig enthusiasts, the OG Mushroom Jighead pairs perfectly with all El...

Cull up with the Berkley PowerBait® Unrigged CullShad. Taking shallow water swim-baiting to a new level, the Unrigged CullShad combines big profile...

Armstrong Outfitters 1.5 Squarebill All AOT Cranks and are the Creation of Master Bait Makers like Brad Shuflin,  Jeremy Derhiem, Bill Donohue &...

The Yamatanuki just got a little bugged out. Yamamoto’s all-new Nuki Bug is everything anglers love about the Yamatanuki, but with the addition ...

Bruiser Baits Evil Twin The Evil Twin trailer was designed and perfected by pro Scott Canterbury over the course of the 2013 season. Making its de...

Hags Undertaker, 5.25" Combining the most prominent features of several popular and effective soft plastics, the Hag's Undertaker is designed to b...

Xcite Raptor Tail Worm The Xcite Baits Raptor Tail™ Worm features high floating capabilities, and a unique ribbon tail action. A small vibration b...

The Smash Tech Smash Bug is a subtle creature bait that combines the features of both a brush hog and a beaver. Can be used on the back of a finess...

  The Shadow Rap® combines a horizontal struggle with a vertical fade that perfectly mimics a minnow in trouble. Rapala has perfected the natural m...

  Thanks to its oversized deep diving lip, the Down Deep Husky Jerk® reaches depths of 20 feet when trolled and will run up to 10 feet deep when ca...

Bullet Weight Tungsten Screw in Weight: Black   On the bottom of the tungsten bullet-shaped sinkers is a stainless steel "corkscrew" device that ma...

Smash Tech Gizzard Shad Swimbait: 5" The 5" Smash-Tech Gizzard Shad is the ultimate weedless swimbait when you want to perfectly mimic what giant ...