Rapala Suffix Storm

  Sufix ProMix™ is a perfectly balanced, low memory line that offers high knot strength and smooth casting. It's perfect balance of performance pr...

Sufix AS Braid: 150 yds   Sufix® 832® Advanced Superline® is the strongest, most durable small diameter braid on the market. R8 Precision Braiding ...

Great for targeting finicky fish of any species, the Wiggle Wart® is a fabled lure with many a fish story to be told. Legendary side-to-side actio...

Delivering a new level of smoothness, the Sufix 131 G-Core Braided Line is built with 13 fibers (12HMPE Fibers + 1 GORE Performance Fiber in the co...

Storm Deep Thunderstick MadFlash With traditional colors and finishes plus UV Bright finishes, 3-D holographic eyes and external scale pattern ev...

A unique and customizable option to add to your paddle-tail collection, the Storm Largo Shad is an ideal tool to chase big limits. Featuring a bait...

Attention to detail is what makes this Wiggle Wart® so deadly. The 3-D holographic eyes, external scale pattern with UV Bright and traditional col...

Storm Chug Bug Original Series This topwater can do everything. Spits, darts, chugs and walks-the-dog all depending on how you want to fish it. Eit...

  Storm SuspendDots Adjust the buoyancy of your lure to match your fishing conditions. Vary the action and weight, create a neutrally buoyant bait...

Storm Deep Thunderstick You have to go to where the fish are, and this bait can. When those walleye are deep this is your bait. It has all the fe...

SUFFIX SIEGE™ Sufix Siege™ has superior casting distance with pinpoint accuracy due to its proprietary extrusion process. It has up to 15X grea...

Storm Smash Shad Swimming with a deliberate, steady cadence, the Smash Shad is on track to be an instant classic. Phenomenal finish choices match...

Storm Thunderstick With traditional colors and finishes plus UV Bright finishes, 3-D holographic eyes and external scale pattern even the baitfish ...

Storm Thunder Craw A crawfish on steroids. It has a wide, vibrating action, a loud rattle and claws that fall in an up “defense" position like a ...

Built for pairing with the Storm 360 GT Searchbait Swimbait Bodies, the Storm 360 GT Searchbait Jigheads provide a highly-detailed, incredibly uniq...