Shimano Products

Shimano designed the ARMAJOINT 190SF to solve the challenges of casting a big jointed swimbait in search of trophy fish. Lure engineers leverage Sh...

Shimano World Minnow 115SP Suspending jerkbait comes packed with Shimano lure technologies to make it the ultimate jerkbait on the market. The Worl...

Built on the legacy of durability, dependability and versatility that Curado is known for, now with Shimano's unique DC braking technology. Shimano...

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Built on the same compact, rigid and versatile platform as the popular SLX baitcasting reel, with the addition of Shimano’s unique DC Braking techn...

Shimano's legendary BOOST CONCEPT technology prevails with the introduction of World Pop 69F FLASH BOOST, a multi-purpose popper unlike anything el...

It's a tall task to redesign an industry benchmark for versatility and performance, so the Shimano team went to work developing the all-new SLX A s...

Specifically engineered to be the lightest Shimano DC reel to date, the Metanium DC 70 A is shrouded in a one-piece CoreSolid magnesium frame, pr...

Continuing a legacy of pursuing reduced weight, lower start-up inertia and enhanced sensitivity, the Shimano Vanford A elevates the MagnumLite lin...

The Curado 150 delivers trusted performance with advanced features. The SVS Infinity braking system offers consistent spool control with an extern...

Arriving from its proving grounds in Japan, the battle-tested BT BAIT is now available in North America. The multi-jointed swimbait has three hard ...

Expanding upon the reputation that has made the SLX series of low-profile reels a household name, the all-new SLX XT A adds to the benefits seen...

Powered by Shimano's BOOST CONCEPT lure technologies, the Zumverno 95SP FB expands Shimano's lineup of freshwater lures and is the ideal bait for a...

Power. Precision. Performance: Three words characterizing the attitude behind the next generation of Bantam reels. Equipped with Shimano's Infinity...

Weighing in at only 6.5 oz. and packed with Shimano's most advanced technology, the new Shimano Chronarch MGL Casting Reel delivers the top level p...

Shimano’s Gravitator 220 SS ratchets glide bait technology to the next level, featuring innovative design enhancements that provide unique on-water...

Forged from over 30 years of Curado performance and durability, the new Curado 200 M inherits the latest Shimano reel technologies to provide enhan...

Shimano Macbeth Flat is built to defeat the traditionally unstable casting performance associated with flat-sided crankbaits, by employing the use ...

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Small in hand but large in durability, dependability and performance, the Curado MGL 70 K is a new addition to Shimano’s coveted line of Curado low...

The Spirex FG features QuickFire II for easy, one-handed casts and 5+1 bearings for smooth-as-silk retrieves.

The Sedona is the first in Shimano's lower end price point models to include cold forged Hagane Gears. The drag power has also been upgraded and t...