Soft Plastics

Gambler Popping Frog A true game-changer in the world of topwater popping frogs, the Gambler Popping Frog is crafted with precision to instinctivel...

Mr Crappie Tube Developed in collaboration with Mr. Crappie®, Wally Marshall, Strike King® now offers the Mr. Crappie Tube. As any crappie angler ...

M-Pack Super Shad 7" Lively jointed design made of supple plastic in attractive colors. Quality engineered into this jerkbait that is found in all ...

Motivated Goliath Grub Customer remommended, MoTivated delivered! Perfect muddy water spinnerbait trailer or great by itself for those big waters ...

Missile Baits Fuse, 4.4" The Missile Baits Fuse is a 4.4 inch straight finesse bait like nobody has ever seen before. This slender finesse crawfis...

Zoom Micro UV-Speed Craw One of the most versatile craw baits on the market now in a downsized profile, the Zoom Micro Ultra Vibe Speed Craw offers...

 Rapala Crush City Hedgehog Stepping up to any challenging cover fishing situation, the Rapala Crush City Hedgehog packs a punch for its compact si...

 Strike King Rage Lobster The Strike King Rage Lobster has been described by Denny Brauer as, "absolutely awesome." The Lobster features the Rage C...

Z-Man GrubZ Incredibly lifelike and durable, GrubZ are great fished on their own or make for the perfect jig or spinnerbait trailer. GrubZ are ...

River 2 Sea Stand'n Yabbie, Caution Craw, 3", 4 pack Stand’n Yabbie isn’t afraid to stand up to zander, yellow perch and bass!  Crawdads are a fav...

Creme Lures Creature, 4" The Same Thing, Creature, 4" long, 6 PK. Creme invented the plastic worm in 1949. Now we are proud to offer you these lure...

Strike King Magnum Game Hawg, 5.25" Looking for a creature bait that excels in heavy cover—that won't hang up on every leaf and stem it touches? T...

MR CRAPPIE SCIZZOR SHAD BODY Strike King® & Wally Marshall are offering you his best-kept secrets in crappie fishing lures today! Over the pa...

Berkley Power Bait Lizard: Watermelon, 6" Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 2...

Geecrack Bellows Craw Introducing the newest bait in the Geecrack soft plastic line-up, the Geecrack Bellows Craw. Like all Geecrack baits, this ba...

Berkley Powerbait Jerk Shad The Berkley Powerbait Jerk Shad features an extremely life-like profile and enticing action. The Berkley Powerbait Jerk...

Savage Gear Ned Salamander Designed to imitate one of the most common forages across Northern America, the Savage Gear Ned Salamander delivers a un...

Evergreen Last Ace 140 Swimbait Built with realistic 3D fins that act as a stabilizer to suppress exaggerated rolling action, the Evergreen Last Ac...

Berkley PowerBait Dropshot Power Bass Minnow: 3', 10 Pack Creates harmonic vibration that draws active fish Emulates movement of small baitfish O...

Bitters 6" Lizard A favorite bait for a Carolina Rig or fishing for bedding bass.We designed this bait so the legs and tail start squirming with th...

Lunker City Muddog, 5" Wide, ultra-thin leg and tail membranes based on our famous Hydro-Tail design, ripple at even the slowest speeds. The chunk...