Soft Plastics

  Geecrack Bellows Shad Creature Bait Designed by Major League Fishing pro, Alton Jones Jr., the Geecrack Bellows Shad helped Alton win over 150K i...

Strike King Mr. Crappie Shadpole Curlytail: 2"   The Strike King® Mr. Crappie® ShadPole Curly Tail is an expanded offering based on the Mr. Crappie...

Geecrack Bellows Gill Swimmer Building on the success of the popular Bellows Gill profile, the Geecrack Bellows Gill Swimmer is an exciting evoluti...

Big Bite Baits Ring Triple Tip Grub: 2 in. This grub has great action and the ringed body moves water making panfish go crazy.

For those times when the original Super Fluke isn’t big enough to match big perch or magnum-sized gizzard shad, now there’s a version to match mons...

Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent an...

Strike King Mr Crappie Slabalicious: 2" Whether you fish for fun or food, the Strike King® Mr. Crappie® Slabalicious swimbait is your ticket to suc...

Constant Pursuit Thump Chubby A great bait for shooting docks and perfect for matching the hatch when the fish are targeting fry. We recommend rig...

The Roboworm Alive Shad is one of Roboworm's most effective finesse baits. Its "hand poured" style shad-shaped body is super sensitive and supple,...

Strike King Elaztech Z Too The Z-TOO is impregnated with salt so it is less buoyant. It fishes more like a traditional soft plastic jerkbait and t...

  Rapala Crush City Freeloader 4.25" 6 pack Using Smart Injection Technology, each bait combines custom combinations of color, flake, salt, and sc...

  Berkley Powerbait Maxscent Hit Worm Magnum Delivers plus-size performance that big bass will inhale. Built with a fattened body to attract big bi...

The Keitech Shad Impact is the perfect baitfish imitation. After careful consideration and multiple prototypes, we produced a lure that maintains ...

Bonehead Crappie Minnow: 2.5in Made in USA 16 pk

Strike King Mr. Crappie Joker, 2" Strike King® has teamed up with Wally Marshall, Mr. Crappie®, to bring you a high-end line of crappie baits call...

Biwaa Kapsiz HD Rigged Swimbait Perfect for those times when you need a big bite but still want to catch every fish around. Made for fishing around...

Powerbait MaxScent Lil' Super Trooper The crazy cousin of the already popular Lil Trooper, the Lil Super Trooper introduces action claws to this...

Zoom Shimmer Shad Zoom Bait Company proudly presents the Shimmer Shad, meticulously created to be the ultimate ChatterBait trailer. Measuring a pre...

 Rapala Crush City Mooch Minnow Integrating the best features of a minnow-style fluke bait and a swimbait, the Rapala Crush City Mooch Minnow is a ...

Berkley The Deal: 3.5" Designed by pro angler Skeet Reese, the Berkley® PowerBait® The Deal features a high sided shad profile that adds bulk and p...

The Zoom Ultra Vibe Speed Worm was designed to trigger the predatory instinct in bass, combining the realistic look and action of a worm with the u...

Bobby Garland Baby Shad Swim'R A segmented swimming version of America's favorite crappie bait, the Baby Shad Swim'R features a tight-action swim t...

Bobby Garland Baby Shad The perfect combination of a solid body and a thin spear-tail for enticing crappie. 18-count bag.