Soft Plastics

  Bonehead Slim Stick The Slim stick is an outstanding simple but proven design. The Slim Stick has a baitfish style profile and a long-pointed tai...

Strike King Rage Tail Menace: 4"   The Strike King® Rage Tail™ Twin Tail Menace Grub is a soft plastic double-tail grub with an attitude! Bass are ...

  The Easy Shiner has a wide-wobbling rolling action that drives predator fish wild! The finely cut tails cause the bait to swim perfectly at even ...

  These versatile swimbaits come in six sizes to match any fishing conditions. Keitech's original two-tone color injection process uses different t...

The Mooch Minnow™ combines the best features of both a minnow-style bait and swimbait and seamlessly transitions from a jig head to a drop shot r...

The Finesse TRD (The Real Deal) is designed specifically for the Midwest finesse style of fishing, more commonly known as the Ned Rig, which has be...

Bobby Garland Slab Slay'r The perfect combination of a solid body and a thin spear-tail for enticing crappie. 10-count bag.

The soft bait with the darting, rolling and jumping action. The keels on both sides of the body give it a natural baitfish action while appealing t...

Crafted with an emphasis on versatility, the Z-Man Goat Twin Tail Grub delivers a lethal thumping action that works on a seemingly endless list of ...

Pitching and flipping has a new go-to bait. D Bomb is a bulky 4 ” creature bait with a unique ribbed body that displaces lots of water resulting in...

Lake Fork Trophy Lures "Live" Magic Shad The Magic Shad is an irresistible likeness of the real thing with its natural shad body and a unique spade...

The G Crazy was designed in collaboration with The Homeless Fisherman. The G Crazy Worm features an incredibly slender yet long 18" profile that ea...

Crafted with an oversized segmented body shape that perfectly mimics a large natural nightcrawler. The robust, thick-bodied design creates maximum ...

  Bonehead Brush Glider The BoneHead Tackle 2″ Brush Glider has proven to be highly effective for catching bigger crappie. Its ridged body has a no...

Big Bite Baits Slab Tube: 1.75" A great, solid body bait for catching slab crappies.  Available in all the hottest colors! (10per pack)

Megabass Sleeper Gill Swimbaits now offer anglers an alternative profile to target those panfish-gobbling bass. Featuring an adaptation of their si...

Strike King Rage Tail Cut-R Worm   Each Rage Tail™ lure has a unique and exclusive tail design and is engineered like no other soft plastic bait. E...

The Spunk Shad is a pintail swimbait with a thick ribbed body and a small pintail that creates a seductive shimmy when fished on a Chatterbait, Scr...

MegaBass Magdraft Freestyle: 2 pack The MAGDRAFT FREESTYLE is the ultimate swimbait for big bass sessions. With a snub-nose design perfect for scre...

The Freeloader™ is the bait you want trailing along for the ride on your spinnerbait, vibrating jig or scrounger. Belly and top hook slots help in ...

Reaction Innovations flagship bait which changed the industry forever. This patented design enlightened the world on soft plastic lure innovation....

  Lake Fork Trophy Lures Sickle Tail Baby Shad The Sickle Tail Baby Shad swimbait features a narrow sickle tail, whether fished vertically or horiz...

Built to capture the erratic action of its predecessor in an ultra-realistic panfish shape, the Grow Design Works G-Flag 175 Soft Glide Bait featur...

  Strike King Rage Swimmer Designed to provoke an immediate reaction, the Strike King® Rage Swimmer looks great out of the water, and even better b...