Soft Plastics

  Strike King Rage Tail Baby Craw Full of rage and bite-me attitude, Strike King®'s Rage Tail® Baby Rage Craws pack a powerful combination of lifel...

  Lake Fork Trophy Lures Sickle Tail Baby Shad The Sickle Tail Baby Shad swimbait features a narrow sickle tail, whether fished vertically or horiz...

Featuring a segmented, fish-shaped body and forked tail that create an extremely lifelike baitfish profile, the RaZor ShadZ pulls double duty as a ...

Zoom Lizard Zoom soft plastic baits are known throughout the bass fishing world as tough, dependable plastics that catch fish under every condition...

The Freeloader™ is the bait you want trailing along for the ride on your spinnerbait, vibrating jig or scrounger. Belly and top hook slots help in ...

This grub has great action and the ringed body moves water making panfish go crazy.

Strike King KVD Caffeine Shad   With its unique air-filled bubble tail, the Strike King® KVD Perfect Plastics Caffeine Shad flaunts an awesome set ...

Strike King Elaztech Z Too The Z-TOO is impregnated with salt so it is less buoyant. It fishes more like a traditional soft plastic jerkbait and th...

Reaction Innovation Skinny Dipper Reaction Innovation's creativity has once again developed a bait that will put fish in the boat when others won'...

For those times when the original Super Fluke isn’t big enough to match big perch or magnum-sized gizzard shad, now there’s a version to match mons...

Introducing the new Midsize Brush Hog… to split the difference when the Baby is too small and the Standard is just a bit too large. It has the same...

Reaction Innovation Little Dipper Reaction Innovations has done it again! The Little dipper is the kid brother to the skinny dipper. At three and ...

Strike King Mr. Crappie Shadpole Curlytail: 2"   The Strike King® Mr. Crappie® ShadPole Curly Tail is an expanded offering based on the Mr. Crappie...

Bringing you the classic soft plastic worm shape with the clean colors and hand-poured quality you are used to getting from Roboworm - the Country'...

  Missile Baits D Stroyers Not just for pitching and flipping, the Missile Baits D Stroyer offers versatile performance that also excels on the bac...

Gene Larew Hoodaddy Jr, 4.5" Hottest money bait on the bass tournament trail. Not too big. Not too small. Just right. 10-count bag.

Strike King Mr Crappie Slabalicious: 2" Whether you fish for fun or food, the Strike King® Mr. Crappie® Slabalicious swimbait is your ticket to suc...

Gene Larew Biffle Bug, 4.25" Great for pitchin', as a jig trailer or rigged on the Biffle HardHead. Leave the legs on for crazy leg-kicking action...

Jointly developed by lunker hunter Tetsuya Nakamura and Megabass, the Spark Shad is a hand-poured paddle-tail worm with a hull-design that increase...