Soft Plastics

The "DRIFTFRY", designed with such mid strolling technique in mind, has a realistic action reminiscent of a real small fish with a natural action. ...

This 8-sided beast takes the concept of the soft jerkbait to another level. Like a faceted bead vs. a round bead, the Strike King® KVD Perfect Plas...

  Strike King Rage Tail Baby Craw Full of rage and bite-me attitude, Strike King®'s Rage Tail® Baby Rage Craws pack a powerful combination of lifel...

Zoom Lizard Zoom soft plastic baits are known throughout the bass fishing world as tough, dependable plastics that catch fish under every condition...

Featuring a segmented, fish-shaped body and forked tail that create an extremely lifelike baitfish profile, the RaZor ShadZ pulls double duty as a ...

Strike King KVD Caffeine Shad   With its unique air-filled bubble tail, the Strike King® KVD Perfect Plastics Caffeine Shad flaunts an awesome set ...

Strike King Elaztech Z Too The Z-TOO is impregnated with salt so it is less buoyant. It fishes more like a traditional soft plastic jerkbait and th...

A soft bluegill-imitation that can be fished in several different ways. The bluegill lives everywhere from small ponds to rivers or large reservoir...

Reaction Innovation's creativity has once again developed a bait that will put fish in the boat when others won't. The Skinny Dipper is a soft plas...

For those times when the original Super Fluke isn’t big enough to match big perch or magnum-sized gizzard shad, now there’s a version to match mons...

This grub has great action and the ringed body moves water making panfish go crazy.

Reaction Innovation Little Dipper Reaction Innovations has done it again! The Little dipper is the kid brother to the skinny dipper. At three and ...

Introducing the new Midsize Brush Hog… to split the difference when the Baby is too small and the Standard is just a bit too large. It has the same...

The soft bait with the darting, rolling and jumping action. The keels on both sides of the body give it a natural baitfish action while appealing t...

Built to capture the erratic action of its predecessor in an ultra-realistic panfish shape, the Grow Design Works G-Flag 150 Soft Glide Bait featur...

Perfect for those times when you need a big bite but still want to catch every fish around. Made for fishing around grass and vegetation, and since...

5 baits per pack The soft bait with the darting, rolling and jumping action. The keels on both sides of the body give it a natural baitfish action ...

Strike King Mr. Crappie Shadpole Curlytail: 2"   The Strike King® Mr. Crappie® ShadPole Curly Tail is an expanded offering based on the Mr. Crappie...

Bringing you the classic soft plastic worm shape with the clean colors and hand-poured quality you are used to getting from Roboworm - the Country'...