Soft Plastics

You would be crazy not to try it. The "Keitech Crazy Flapper" can be Texas rigged, used on the Dropshot and makes a great Jig trailer. The "Crazy ...

Zoom Mag UV Speed Craw Responding to popular demand and the requests of the Zoom pro staff, the company hereby introduces the Magnum Ultra-Vibe Spe...

Geecrack Bellows Gill Swimmer Building on the success of the popular Bellows Gill profile, the Geecrack Bellows Gill Swimmer is an exciting evoluti...

Bull Shad Swimbaits Bucca Burrito Wanting a better swimbait to better effectively fish Mexico’s Lake Baccarac, the team from Swimbait Universe pet...

Constant Pursuit Thump Buddy The flagship bait of Constant Pursuit Outfitters, Thump Buddies were created by CPO owner and full-time fishing guide...

  Rapala Crush City Freeloader 4.25" 6 pack Using Smart Injection Technology, each bait combines custom combinations of color, flake, salt, and sc...

Strike King Rage Baby Menace: 3"   The Strike King® Rage Tail™ Twin Tail Menace Grub is a soft plastic double-tail grub with an attitude! Bass are ...

Berkley Powerbait Power Stinger Purposefully built for bladed jigs, the Berkley Power Stinger introduces a new honeycomb molding technology to Powe...

A crawfish is to a bass what a steak is to a cowboy - the ultimate meal.  The YUM CrawBug is nature re-created.  The bait is designed with three-d...

  Berkley Powerbait Power Switch Purpose-built for use with forward-facing sonar, the Berkley Powerbait Power Switch hovers enticingly in the strik...

  Strike King Mr. Crappie Slab Slanger When crappies bury themselves deep inside cover, you have no choice but to go in and root them out. That's w...

Strike King Mr. Crappie Scizzor Shad Anyone who wants to catch true slab crappie should give the Strike King® Mr. Crappie® Scizzor Shad a try. Thi...

Strike King Mr. Crappie Grub: 2 in. Partnering with Wally Marshall, known as Mr. Crappie, Strike King® brings you the Mr. Crappie® Grub. A staple ...

Yum Houdini Shad, 5" With one twitch of the rod tip, the YUM Houdini Shad comes to life with a very erratic swimming action. This soft plastic bai...

Paired with a heavyweight, the compact body of the Z-Hog allows it to penetrate cover that was previously thought too dense to fish. With flappers...

6th Sense Stroker Craw 3.3 The Stroker Craw 3.3 flipping bait is designed to be your go-to soft bait when you're looking for a presentation with a ...

Missile Baits Ned Bomb The Ned Bomb utilizes the ribs and thin beaver shaped tail to give anglers something they don’t have in a Ned bait - a bait...

Geecrack Bellows Shad Floating Elastomer Originally introduced two years ago, the Bellows Shad started its legacy as a tournament-winning bait, and...

Big Bite Baits Rojas Fighting Frog The Fighting Frog is available in 3 sizes and a number of fish catching colors. The color listing has a combinat...

Added to a spinnerbait or a vibrating jig, the Zoom Split Tail Trailer adds a bit of extra action with a dash of matching or contrasting color. It...

The Zoom Fat Albert Grub offers a chunky profile and high action tail, which make it a great choice as a beefed-up trailer for your jigs, buzzbait...

Big Bite Baits Salt Tube These tubes are hand dipped and loaded with salt. 

Berkley PowerBait Maxscent Chigger Craw Makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an...