Soft Plastics

Strike King KVD Blade Minnow, 4.5" The Strike King® KVD Perfect Plastics Blade Minnow started out to be a great trailer. It ended up as a great al...

Xcite Raptor Tail Chunk: 3" The ultimate jig trailer.  When money is on the line, you better have a Raptor Tail™ Chunk on your jig.  The special d...

Constant Pursuit Thump Jumper This small-creature bait is packed with an arsenal of crappie enticing characteristics. The flat belly allows the ba...

  Strike King Rage Chunk The Strike King® Rage Tail® Chunk's short, fat body tempts finicky fish with a tasty meal while the extra-large pincers sw...

  CAST Prodigy Swimbait  A lot of work went into creating the PRODIGY so that it is extremely durable but also has amazing action. By not having to...

Gary Yamamoto Flappin' Hog The Yamamoto Flappin' Hog was originally only available in Asia and has now officially made its way to the States. The ...

Berkley PowerBait & MaxScent Meaty Chunk Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over...

Berkley The Champ Craw, 3.5" Designed by two time Bassmaster Classic® winner Jordan Lee, the Berkley® PowerBait® The Champ Craw features a lifelike...

Strike King KVD Magnum Dream Shot, 5" Strike King's® Perfect Plastics are the BEST soft plastic lures on the market due to their exclusive blend o...

Z-MAN PRO CRAWZ™ By overwhelming customer demand, the 3.5-inch Pro CrawZ equips anglers with an upsized version of the popular TRD CrawZ. Bulked up...

Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent an...

When Elite pro Jason Christie was asked what he wanted in a flipping and pitching bait, this is what he brought - a compact craw that swims and fla...

Scum Frog Launch Frog Chuckin’ Ribbits is all we do at Scum Frog and the all-new, ultra-long casting Launch Frog is the new pinnacle of technical ...

Adrenaline Craw The brainchild of Bass Master Elite Series Pro, Brandon Palaniuk, the X Zone Lures Pro Series Adrenaline Craw features a proven fi...

Grow Design Works G Flag 150 and Repair Kit *Kit sold separate Built to capture the erratic action of its predecessor in an ultra-realistic panfish...

Berkley PowerBait Twitchtail Minnow: 3"   Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25...

 Rapala Crush City Mooch Minnow Integrating the best features of a minnow-style fluke bait and a swimbait, the Rapala Crush City Mooch Minnow is a ...

Bandito Bug Puts off an insane strike-enticing action the second it hits the water. Designed with a unique kicking action, the Bandito Bug gets it...

Slik Baits Hammer Shad One of the best search baits we offer! Amazing paddle tail action. Pairs well with chatter baits, spinnerbaits and jigs.  2...

The deep belly of the Super Fluke causes it to dart, glide and knuckleball through the water, while its universal baitfish size allows it to tempt...

Motivated Revelation Craw After a whole year of product design and research and development we have proudly put together what we believe is the be...

Texas Swimbaitz Line-Through Swimbaits 6 1/4" top hook line thru. These swimbaits are made of highly durable plastic and are all painted here in Te...

6th Sense Prawn 4.2 The Prawn 4.2 flipping bait is designed to be your go-to soft bait around the thick stuff. Whether you’re fishing shallow grass...