Soft Plastics

  The creature bait that started it all, the Zoom Brush Hog has tempted big bass from coast to coast for decades and it continues to be the standar...

The Roboworm Alive Shad is one of Roboworm's most effective finesse baits. Its "hand poured" style shad-shaped body is super sensitive and supple,...

Crafted with an authentic downsized crayfish design featuring dynamic action claws and segmented body that perfectly mimics a defensive juvenile cr...

Lunker City Slug Go This is the lure that started a revolution and a new category in fishing lures. Slug-Go is the Original lure that created a ge...

Wanting a better swimbait to better effectively fish Mexico’s Lake Baccarac, the team from Swimbait Universe petitioned Burrito Bait Co. to build ...

Lake Fork Trophy Lures Hyper Stick: 5" Lake Fork Trophy Lures stick bait innovation brought simple soft plastics to life. In this particular case, ...

Constant Pursuit Thump Chubby A great bait for shooting docks and perfect for matching the hatch when the fish are targeting fry. We recommend rig...

The ultimate heavy cover buzz toad, the pitter-patter of the Horny Toad’s ultra vibe feet cause bass to chase it from long distances, producing som...

Often copied, but never matched, the original Finesse Worm is a smaller version of the popular Zoom Trick Worm and can be rigged in a variety of wa...

The Keitech Shad Impact is the perfect baitfish imitation. After careful consideration and multiple prototypes, we produced a lure that maintains ...

A lot of work went into creating the PRODIGY so that it is extremely durable but also has amazing action. By not having to replace torn up baits al...

Introducing HIDEUP's first fish-shaped worm, which inherits the hair of Coike! The eight tails react to even the slightest water current, creating...

Perfect for those times when you need a big bite but still want to catch every fish around. Made for fishing around grass and vegetation, and since...

Bobby Garland Baby Shad The perfect combination of a solid body and a thin spear-tail for enticing crappie. 18-count bag.

Bonehead Crappie Minnow: 2.5in   Made in USA 16 pk

  The Magnum Trick Worm is a key choice for anglers who want to present a slightly beefier package to fish that might be spooked by something with ...

Designed in conjunction with MLF pro Drew Gill, the Big Bite Baits Nekorama is a 7” worm built to be THE ultimate Neko worm. Incorporating features...

he PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a way never before seen! Berkley PowerBait MaxScent tru...

Strike King Mr. Crappie Joker, 2"   Strike King® has teamed up with Wally Marshall, Mr. Crappie®, to bring you a high-end line of crappie baits cal...

As buoyant as they are durable, our Floating WormZ float on the surface like a cork when rigged weightless, providing the most enticing and visible...