Soft Plastics

Jointly developed by lunker hunter Tetsuya Nakamura and Megabass, the Spark Shad is a hand-poured paddle-tail worm with a hull-design that increase...

Strike King Mr Crappie Slabalicious: 2" Whether you fish for fun or food, the Strike King® Mr. Crappie® Slabalicious swimbait is your ticket to suc...

  The creature bait that started it all, the Zoom Brush Hog has tempted big bass from coast to coast for decades and it continues to be the standar...

Not just for pitching and flipping, the Missile Baits D Stroyer offers versatile performance that also excels on the back of a chatterbait and atta...

Crafted with an authentic downsized crayfish design featuring dynamic action claws and segmented body that perfectly mimics a defensive juvenile cr...

Often copied, but never matched, the original Finesse Worm is a smaller version of the popular Zoom Trick Worm and can be rigged in a variety of wa...

Zoom Bait Company proudly presents the Shimmer Shad, meticulously created to be the ultimate ChatterBait trailer. Measuring a precise 4.25 inches, ...

Wanting a better swimbait to better effectively fish Mexico’s Lake Baccarac, the team from Swimbait Universe petitioned Burrito Bait Co. to build ...

Gene Larew Biffle Bug, 4.25" Great for pitchin', as a jig trailer or rigged on the Biffle HardHead. Leave the legs on for crazy leg-kicking action...

The Roboworm Alive Shad is one of Roboworm's most effective finesse baits. Its "hand poured" style shad-shaped body is super sensitive and supple,...

Gene Larew Hoodaddy Jr, 4.5" Hottest money bait on the bass tournament trail. Not too big. Not too small. Just right. 10-count bag.

Lunker City Slug Go This is the lure that started a revolution and a new category in fishing lures. Slug-Go is the Original lure that created a ge...

Constant Pursuit Thump Chubby A great bait for shooting docks and perfect for matching the hatch when the fish are targeting fry. We recommend rig...

Lake Fork Trophy Lures Hyper Stick: 5" Lake Fork Trophy Lures stick bait innovation brought simple soft plastics to life. In this particular case, ...

The ultimate heavy cover buzz toad, the pitter-patter of the Horny Toad’s ultra vibe feet cause bass to chase it from long distances, producing som...

Introducing HIDEUP's first fish-shaped worm, which inherits the hair of Coike! The eight tails react to even the slightest water current, creating...

Bred from the relentless pursuit of intertwining scent dispersion and technique driven shapes, the Berkley PowerBait® MaxScent Flux-Gill combines p...

The Zoom Ultra Vibe Speed Worm was designed to trigger the predatory instinct in bass, combining the realistic look and action of a worm with the u...

Designed in conjunction with MLF pro Drew Gill, the Big Bite Baits Nekorama is a 7” worm built to be THE ultimate Neko worm. Incorporating features...

A lot of work went into creating the PRODIGY so that it is extremely durable but also has amazing action. By not having to replace torn up baits al...

Bobby Garland Baby Shad The perfect combination of a solid body and a thin spear-tail for enticing crappie. 18-count bag.

  The Magnum Trick Worm is a key choice for anglers who want to present a slightly beefier package to fish that might be spooked by something with ...

he PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a way never before seen! Berkley PowerBait MaxScent tru...

The Panorama brings forth innovation and realism in a category soon to be a staple in the industry. The 6th Sense Lure Lab set out to create the mo...