Soft Plastics

The Zoom Ultra Vibe Speed Worm was designed to trigger the predatory instinct in bass, combining the realistic look and action of a worm with the u...

The Dean Rojas Cane Thumper is now available in three sizes 3.5″, 4″ and 5″. The Cane Thumper has large ribs on the bottom with hook pockets on the...

Berkley The Deal: 3.5" Designed by pro angler Skeet Reese, the Berkley® PowerBait® The Deal features a high sided shad profile that adds bulk and p...

Bred from the relentless pursuit of intertwining scent dispersion and technique driven shapes, the Berkley PowerBait® MaxScent Flux-Gill combines p...

Designed by Elite Series veteran and 2009 Bassmaster Classic Champion, Skeet Reese, the Berkley Powerbait Pit Boss was created to give anglers the ...

Smash Tech Bubble Fry, 4" Fabricated with exactly 136 air-trapping appendages, the Smash-Tech Bubble Fry is a slow floating, fish catching, bubble...

  Strike King Coffee Tube Sporting a classic tube shape, Strike King®'s Coffee Tubes are enhanced with real coffee bean granules and coffee bean oi...

The D-Shad is a new twist on an old classic. Heavier than a traditional soft-body jerk bait, the D-Shad allows for aggressive action, while allowin...

Bobby Garland Baby Shad Swim'R A segmented swimming version of America's favorite crappie bait, the Baby Shad Swim'R features a tight-action swim t...

Grow Design Works G Flag 150 and Repair Kit *Kit sold separate Built to capture the erratic action of its predecessor in an ultra-realistic panfi...

Mimicking a darting baitfish with uncanny realism, the soft, potbelly minnow design and thin pin tail of the StreakZ will entice strikes from virtu...

V&M Chopstick Worm: 5"   Although typically rigged weightless for a well balanced parallel fall, V&M soft plastic baits, the Chopstick, wor...

6th Sense Clout 5.4 The CLOUT 5.4 worm was designed to be the best stick bait on the market. This worm has unique 3-dimensional ridges, which grab ...

Constant Pursuit Thump Buddy The flagship bait of Constant Pursuit Outfitters, Thump Buddies were created by CPO owner and full-time fishing guide...

Zoom Mag UV Speed Craw Responding to popular demand and the requests of the Zoom pro staff, the company hereby introduces the Magnum Ultra-Vibe Spe...

  The Zoom Centipede is the ultimate Carolina-rigging dynamite, the finesse option that everyone else has unsuccessfully tried to copy. It looks ...

  When Bassmaster Classic and Forrest Wood Cup Champion Luke Clausen approached us with a new bait design, we listened. Ideal for power-finesse sit...

The soft bait with the darting, rolling and jumping action. The keels on both sides of the body give it a natural baitfish action while appealing t...

You would be crazy not to try it. The "Keitech Crazy Flapper" can be Texas rigged, used on the Dropshot and makes a great Jig trailer. The "Crazy F...

As versatile as they are productive, super-tough, salt-impregnated ZinkerZ sink slowly and tantalizingly when fished unweighted. Rigged straight, T...

The soft bait with the darting, rolling and jumping action. The keels on both sides of the body give it a natural baitfish action while appealing t...

  Reaction Innovation Pocket Rocket Reaction Innovations revolutionary new stick bait made with our new Titanic Plastic. This new plastic formula i...