Soft Plastics

Gene Larew Rattlin' Crawler, 4.25" Oversized kick-pads deliver crazy thumping action. Use on HardHeads, as jig trailers or by itself. Each bait co...

Rapala Crush City Cleanup Craw Designed in collaboration between Rapala and Major League Fishing pro, Jacob Wheeler, the Rapala Crush City Cleanup...

A unique and customizable option to add to your paddle-tail collection, the Storm Largo Shad is an ideal tool to chase big limits. Featuring a bait...

The Keitech Salty Core Tube is a heavy, soft, solid-bodied flipping bait that excels in shallow water fishing applications. Fished on the traditio...

All of the great characteristics of the original Super Fluke, now with a hard-pounding paddle tail. You can fish it like its predecessor, with a s...

Grow Design Works Flag 170 Featuring a soft-bodied construction to support a variety of flexible movements, the Grow Design Works Flag 170 Soft Gli...

PowerBait Gilly is Pro Designed by Bassmaster Classic® Champion Mike “IKE” Iaconelli. Japanese influenced design provides an unbelievably natur...

In Texas and Mexico, the eight-inch lizard is a can’t miss option for the bass of a lifetime, but that doesn’t mean you should sleep on it when yo...

6th Sense Ned Fry 4.6 The NedFry 4.6 was uniquely designed to float while maintaining the application versatility of a finesse bait, providing angl...

Strike King Bitsy Tube: 2.75" When you're facing post-frontal conditions and the bass have lockjaw, downsize to a Bitsy Tube! The Strike King®'s B...

The Zoom Fat Albert Twin Tail Grubs feature a fat, rippled body and a twin tail-spinning action designed to move a lot of water. The two curly tail...

Strike King KVD Game Hawg, 4"   Looking for a creature bait that excels in heavy cover—that won't hang up on every leaf and stem it touches? The St...

Evergreen Last Ace 128S  The Evergreen International Last Ace 128S enables anglers to master the 'mid-strolling' technique, specially designed to t...

Strike King Rage Tail Lizard: 6" Every appendage features Strike King®'s exclusive Rage Tail® design - thin on one side, thick on the other, to ac...

Hot Shot Minnow Designed in collaboration with Elite Series Pro Brandon Palaniuk, the X Zone Lures Hot Shot Minnows are perfect for drop shot, nek...

The original Fluke resembles a universal baitfish profile better than anything the competition can offer. Put in on a dropshot, a shakey head, a be...

Bull Shad Swimbaits Nacho Nacho! Shorter and Thinner profile than the Bacca burrito. 4.5" Bait, weighs 1.3 Oz

Z-Man BatwingZ: 2.75" Featuring uniquely textured, buoyant ElaZtech pinchers that float up off the bottom, BatwingZ jig trailers accurately mimic ...

Creme Lures Beaver: 4" The Same Thing, Beaver, 4" long, 4 PK. Creme invented the plastic worm in 1949. Now we are proud to offer you these lures at...

6th Sense Juggle Minnow The 6th Sense Lure Lab set out to create the perfect multi-purpose soft plastic on the market. We are proud to introduce, ...

Mini D Chunk Fits on any compact or finesse type jig and has two flappers that kick hard when pulled through the water. The flat chunk body helps...

6th Sense Clobber Minnow The Clobber Minnow was designed with a thicker/taller body to represent more of a bluegill and shad-based forage but maki...