Soft Plastics

The Keitech Shad Impact is the perfect baitfish imitation. After careful consideration and multiple prototypes, we produced a lure that maintains ...

As buoyant as they are durable, our Floating WormZ float on the surface like a cork when rigged weightless, providing the most enticing and visible...

Strike King Mr. Crappie Joker, 2"   Strike King® has teamed up with Wally Marshall, Mr. Crappie®, to bring you a high-end line of crappie baits cal...

8 baits per pack The soft bait with the darting, rolling and jumping action. The keels on both sides of the body give it a natural baitfish action ...

Berkley The Deal: 3.5" Designed by pro angler Skeet Reese, the Berkley® PowerBait® The Deal features a high sided shad profile that adds bulk and p...

The Dean Rojas Cane Thumper is now available in three sizes 3.5″, 4″ and 5″. The Cane Thumper has large ribs on the bottom with hook pockets on the...

The D-Shad is a new twist on an old classic. Heavier than a traditional soft-body jerk bait, the D-Shad allows for aggressive action, while allowin...

Bonehead Crappie Minnow: 2.5in   Made in USA 16 pk

Bobby Garland Baby Shad Swim'R A segmented swimming version of America's favorite crappie bait, the Baby Shad Swim'R features a tight-action swim t...

  Strike King Coffee Tube Sporting a classic tube shape, Strike King®'s Coffee Tubes are enhanced with real coffee bean granules and coffee bean oi...

Smash Tech Bubble Fry, 4" Fabricated with exactly 136 air-trapping appendages, the Smash-Tech Bubble Fry is a slow floating, fish catching, bubble...

Designed by Elite Series veteran and 2009 Bassmaster Classic Champion, Skeet Reese, the Berkley Powerbait Pit Boss was created to give anglers the ...

Originally introduced two years ago, the Bellows Shad started its legacy as a tournament-winning bait, and now the Geecrack Bellows Shad Floating E...

6th Sense Clout 5.4 The CLOUT 5.4 worm was designed to be the best stick bait on the market. This worm has unique 3-dimensional ridges, which grab ...

V&M Chopstick Worm: 5"   Although typically rigged weightless for a well balanced parallel fall, V&M soft plastic baits, the Chopstick, wor...

8 baits per pack The soft bait with the darting, rolling and jumping action. The keels on both sides of the body give it a natural baitfish action ...

Responding to popular demand and the requests of the Zoom pro staff, the company hereby introduces the Magnum Ultra-Vibe Speed Craw, a larger model...

  When Bassmaster Classic and Forrest Wood Cup Champion Luke Clausen approached us with a new bait design, we listened. Ideal for power-finesse sit...

  Reaction Innovation Pocket Rocket Reaction Innovations revolutionary new stick bait made with our new Titanic Plastic. This new plastic formula i...

Mimicking a darting baitfish with uncanny realism, the soft, potbelly minnow design and thin pin tail of the StreakZ will entice strikes from virtu...

Rounding out Yamamoto’s extensive line-up of soft plastics, the Yamamoto Fat Senko provides an incredibly versatile, slightly chunkier profile that...

As versatile as they are productive, super-tough, salt-impregnated ZinkerZ sink slowly and tantalizingly when fished unweighted. Rigged straight, T...