Worms

The Zoom Centipede is the ultimate Carolina-rigging dynamite, the finesse option that everyone else has unsuccessfully tried to copy. It looks l...

Reaction Innovation Pocket Rocket Reaction Innovations revolutionary new stick bait made with our new Titanic Plastic. This new plastic formula is...

When rigged Texas style, on a drop shot rig, or on a shaky head, salt-impregnated Finesse WormZ's soft body and natural action are ideal for virtu...

Z-Mann Big TRD: 4" Incorporating the familiar profile and irresistible action found in the hugely popular Finesse TRD™, the upsized Big TRD draws ...

The Ol’ Monster, the big worm by which all other big worms are judged, now has an even bigger brother, the Magnum Ol’ Monster, 12 inches of big fis...

Strike King KVD Perfect Plastics Bullworm Kevin VanDam has taken the softest, saltiest plastic ever produced and created a hulking, ornery monster...

Big Bite Baits Coontail: 4.75" The Squirrel Tail worm has a new big brother designed by Russ Lane. This ringed bait can be used for practically any...

V&M Wild Thang Worm The Wild Thang has a very tight rippling tail action like no other worm in its class.  The motion is so lifelike it actual...

Lake Fork Trophy Lures Ring Fry: 4" The Ring-Fry’s tapered ringed body conceals air pockets that create a natural breathing action. And, at the sa...

Beatdown This a stubby finesse bait that will take Ned Rigging to new levels of effectiveness. This is a technique where the key is to do less and...

Berkley PowerBait Bottom Hopper Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years per...

Designed to be fished with a jig head for the popular "ned" rig technique. But this bait will do so much more. A true multi purpose tool, this new ...

Z-Man Hula StickZ The right bait can be the difference between a big day and coming up empty, and when finesse tactics are in order, the Hula Stick...

Jackall Flick Shake Jackall has developed a specific Flick Shake Worm and Wacky Jig Head, which work together as a system. The Jackall Flick Shake...

Hags F5 Tornado Worm The Hag's Tornado F5 is constructed in a manner to where it has an action like no other soft plastic worm. The Hag's Tornado ...

Lake Fork Trophy Lures Baby Ring Fry The Baby Ring-Fry’s tapered ringed body conceals air pockets that create a natural breathing action. And, at ...

The Magnum Ultra Vibe Speed Worm was designed to trigger the predatory instinct in bass, just like its little brother, but in a package that’ll te...

Berkley PowerBait Power Worms Bulk Pack, 100 CT, Blue Fleck   Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientist...

6th Sense Ned Fry 4.6 The NedFry 4.6 was uniquely designed to float while maintaining the application versatility of a finesse bait, providing angl...

The Magnum Finesse worm is about twice as thick as the standard Zoom Finesse worm, but only about a quarter-inch longer, so it pushes lots of wate...

Xcite Maximus Worm: 10.5" Every once in a while a bait comes along that changes the way we fish.  The Maximus and our X-Lock have done that with a...

Strike King KVD Fat Baby Finesse: 5"   Strike King's® Perfect Plastics are the BEST soft plastic lures on the market due to their exclusive blend o...

Berkley PowerBait Fatty Bottom Hopper: 5" Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 2...

Keitech Easy Shaker Keitech is proud to announce the release of the Keitech Easy Shaker. The ringed body distorts the image to a more natural appe...