Yamamoto Lures

If there's been one lure that has changed the face of fishing over the years, it's the Yamamoto Senko. With its wide range of uses and subtle natur...

The Yamatanuki, a popular Japanese Yamamoto bait now available in the US, revolutionized the "heavy" soft plastic lure trend. The Yamatanuki featur...

The Zako Swimbait is the number 1 vibrating jig trailer on the market for good reason. The Zako's segmented design and natural profile makes it the...

The D-Shad is a new twist on an old classic. Heavier than a traditional soft-body jerk bait, the D-Shad allows for aggressive action, while allowin...

Rounding out Yamamoto’s extensive line-up of soft plastics, the Yamamoto Fat Senko provides an incredibly versatile, slightly chunkier profile that...

The Yamamoto Flappin' Hog was originally only available in Asia and has now officially made its way to the States. The Flappin' Hog has three disti...

Released in December 2022, the Yama Craw quickly became a favorite for its incredible action and Mega Floater Formula. This bait maintains the perf...

The Yamamoto Uni is designed to be irresistible to bass. A TPE urchin-style bait, the Uni features bulbed appendages that catch water and shimmy wi...

This Cowboy is well-armed. This creature bait pairs the bulky body of the 4.5” Flappin’ Hawg and the swimming tail kick of the iconic DT Grub to cr...

The 3.5” Zako Slim from Yamamoto Baits is the perfect companion for smaller chatterbaits. Designed by Brett Hite, this updated version of the origi...

Building off the success of last year’s Scope Shad, Yamamoto has added both a 3.5’ and 4’’ offering for anglers wanting to upsize. Made from Yamamo...

If there's been one lure that has changed the face of fishing over the years, it's the Senko. With its wide range of uses and subtle natural action...

The Kreature is sure to cause a stir. Featuring swimming “wings” and a free-flowing skirt of tentacles, the Kreature is impossible to ignore. 4” in...