Strike King Rage Tail Baby Craw Full of rage and bite-me attitude, Strike King®'s Rage Tail® Baby Rage Craws pack a powerful combination of lifeli...

Berkley Frittside Designed by the legendary crankbait angler, David Fritts, the Berkley Frittside Crankbait is based on the crankbait that helped D...

Smithwick Elite 8 Rogue The Smithwick Elite 8 Rogue dives quickly to 8-feet deep and features erratic panicked darts to the side when twitched. Co...

Rapala Shadow Rap Deep The Shadow Rap® Deep combines a horizontal struggle with a vertical fade that perfectly mimics a minnow in trouble in the 4...

Strike King XD - Silent Series A large deep diving crankbait with a unique curved bill that allows it to dive deeper and faster than most other de...

Strike King XD - Silent Series A large deep diving crankbait with a unique curved bill that allows it to dive deeper and faster than most other de...

Rapala Dives-To (DT Series) The DT® (Dives-To) series of crankbaits, dive fast to a preset depth and stay in the “strike zone” longer than any oth...

Gary Yamamoto Swimsenko: 4" If there's been one lure that has changed the face of fishing over the years, it's the Senko. With its wide range of u...

Gary Yamamoto Yamasenko If there's been one lure that has changed the face of fishing over the years, it's the Yamamoto Senko. With its wide rang...

The Mag II is an upsized worm perfect for flipping and pitching into heavy cover when the water heats up. But it’s also a killer out of ledges and...

The Ol’ Monster has been the go-to big worm of tournament anglers for years, fished on a Texas rig, a Carolina rig or even a mag shakey head. This ...

War Eagle Spinnerbait The Screaming Eagle weight distribution allows it to be burned through the water as fast as possible without rolling over, h...