Lake Nocona Lures

Responding to popular demand and the requests of the Zoom pro staff, the company hereby introduces the Magnum Ultra-Vibe Speed Craw, a larger model...

The Gavacho Frog features a unique cupped design that produces a fine water spray to induce the bite. The silicone skirt increases the lure's appea...

One Knocker® Spook®  Has a single tungsten rattle contained in a sound-intensifying chamber that produces a loud thump that draws fish from long...

TG Zero Friction Slide; the large cylindrical tungsten weight is used to shift the center of gravity, allowing for outstanding casting distances. F...

The Strike King® Rage Bug is designed to be used behind the DB Structure Head, but it's great as a flipping or creature bait, too. The Rage Bug fea...

The Strike King® Rage Bug is designed to be used behind the DB Structure Head, but it's great as a flipping or creature bait, too. The Rage Bug fea...

The Strike King® Rage Bug is designed to be used behind the DB Structure Head, but it's great as a flipping or creature bait, too. The Rage Bug fea...

Strike King Rage Tail Cut-R Worm   Each Rage Tail™ lure has a unique and exclusive tail design and is engineered like no other soft plastic bait. E...

Strike King Rage Tail Cut-R Worm   Each Rage Tail™ lure has a unique and exclusive tail design and is engineered like no other soft plastic bait. E...

  Spro RK Crawler 55  The Rk Crawler 55 crankbait was designed by B.A.S.S. Elite Series Angler Mike McClelland to have a wide wobbling hunting acti...