Lake Nocona Lures

Zoom Mag UV Speed Craw Responding to popular demand and the requests of the Zoom pro staff, the company hereby introduces the Magnum Ultra-Vibe Spe...

Jackall Gavacho Frog Walking, popping, and spitting its way to a permanent spot in your frog arsenal, the Jackall Gavacho Frog offers performance...

One Knocker® Spook®  Has a single tungsten rattle contained in a sound-intensifying chamber that produces a loud thump that draws fish from long...

The Kraken 5 The Kraken 5 may look similar to other square bills out there but that's where it stops. We have tested and can get these baits down t...

Megabass Vision 110 Once the closely-guarded secret of the pros, the VISION ONETEN jerkbait quickly became a staple among professional and amateur...

Megabass Vision 110 Once the closely-guarded secret of the pros, the VISION ONETEN jerkbait quickly became a staple among professional and amateur...

Bass Assets The Truth Heavy Cover Jig Think you can handle The Truth? Professional Guide and big bass expert Capt Rick Harris designed this jig fr...

Jackall Rerange Jerkbait A step above other jerkbaits in-terms of innovation and technical performance, the Jackall Rerange Jerkbait delivers a...

Gene Larew Biffle Hardhead All the benefits of a football head, plus the added action of a worm hook that moves freely with the bait. The hook is ...

Strike King Rage Tail Bug The Strike King® Rage Bug is designed to be used behind the DB Structure Head, but it's great as a flipping or creature ...

Strike King Rage Tail Bug The Strike King® Rage Bug is designed to be used behind the DB Structure Head, but it's great as a flipping or creature ...

Strike King Rage Tail Bug The Strike King® Rage Bug is designed to be used behind the DB Structure Head, but it's great as a flipping or creature ...