V&M Wild Thang Worm The Wild Thang has a very tight rippling tail action like no other worm in its class.  The motion is so lifelike it actual...

The Z-Craw takes an elongated body with forward-facing ribs and adds hook pockets top and bottom as well as fluttering claws, all in a streamlin...

Strike King Rage Tail Craw, 4" If the waters you're fishing call for craws, toss in the Strike King® Rage Tail® Craw and watch the water boil in a...

Reaction Innovation Kinky Beaver Reaction Innovations has done it again with the introduction of the new Kinky Beaver. Building upon the successfu...

The most versatile creature bait on the market, this four-inch package of dynamite has tails, wings and arms that slither with the slightest provo...

War Eagle Buzzbait War Eagle Buzzbaits are a tournament fishermen's preferred buzzbait due to a keeled head which them to plane faster, hand-tied s...

Santone Lure Pro Football Jig: 1/2 oz The Santone Pro Series Football Jigs are built around super sharp, heavy-wire Gamakatsu hooks for lightning-...

Strike King Pro Model Crankbait It's easy to see why Strike King® Pro-Model® Series crankbaits are so popular with the pros. Each bait in Strike K...

Strike King Red Eyed Shad Tungsten 2 Tap The pros know. The original Strike King® Red Eye Shad rattle bait is the most-thrown, most productive lip...

Strike King KVD Sexy Dawg The Sexy Dawg was designed and reviewed by Kevin VanDam to be an easy to walk, far casting, premium "walk-the-dog" topwa...

Zman Finesse TRD The Finesse TRD (The Real Deal) is designed specifically for the Midwest finesse style of fishing, more commonly known as the Ned ...

Berkley Stunna 112 Jerkbait It shimmies on the fall and darts on the retrieve. It flashes and rolls and fools even the most discerning of bass. It ...