The LC RTO Series is the first high quality plastic square bill crank bait ever made. Over the last several years, the LC Series crankbait has repl...

The Easy Shiner has a wide-wobbling rolling action that drives predator fish wild! The finely cut tails cause the bait to swim perfectly at even t...

Strike King Buzz King The Strike King® Buzz King®, the best little buzzbait around features a Diamond Dust head and a Diamond Dust Skirt the boys ...

Often copied, but never matched, the original Finesse Worm is a smaller version of the popular Zoom Trick Worm and can be rigged in a variety of wa...

Rapala Shadow Rap The Shadow Rap® combines a horizontal struggle with a vertical fade that perfectly mimics a minnow in trouble. Rapala has perfec...

Rebel Pop-R The Rebel Pop-R has been the standard by which all topwater poppers/chuggers have been judged for more than three decades. This lure w...

The Bandit Footloose wake bait brings home the bacon when bass and other gamefish are looking up but not wanting to strike top waters. The Footloos...

Zman Hula StickZ The right bait can be the difference between a big day and coming up empty, and when finesse tactics are in order, the Hula StickZ...

Zman Finesse TRD The Finesse TRD (The Real Deal) is designed specifically for the Midwest finesse style of fishing, more commonly known as the Ned ...

Zman Finesse TRD The Finesse TRD (The Real Deal) is designed specifically for the Midwest finesse style of fishing, more commonly known as the Ned ...