Best Sellers

Gary Yamamoto Yamasenko If there's been one lure that has changed the face of fishing over the years, it's the Yamamoto Senko. With its wide rang...

Berkley PowerBait Power Worms Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years...

Rapala Dives-To (DT Series) The DT® (Dives-To) series of crankbaits, dive fast to a preset depth and stay in the “strike zone” longer than any oth...

River 2 Sea Whopper Plopper River 2 Sea’s Whopper Plopper, designed by the legendary angler Larry Dahlberg, is his secret weapon for musky fishing...

Strike King KVD Square Bill Crankbait  Squarebills aren't just for shallow water anymore. The Strike King KVD Square Bill Crankbait takes the Clas...

The Keitech FAT Swing Impact redefines swimbait performance. Keitech's revolutionary two-tone injection process uses several different types of sa...

Strike King Rage Tail Bug The Strike King® Rage Bug is designed to be used behind the DB Structure Head, but it's great as a flipping or creature ...

The deep belly of the Super Fluke causes it to dart, glide, and knuckleball through the water, while its universal baitfish size allows it to temp...

Strike King Tour Grade Tungsten Bullet Weights Some of the finest quality weights available, the Tour Grade Tungsten Weights by Strike King® are i...

Strike King Rage Tail Craw, 4" If the waters you're fishing call for craws, toss in the Strike King® Rage Tail® Craw and watch the water boil in a...

Soft, supple and castable. Superior sensitivity. Fill your spool with a main line specially designed to dominate fresh water. It's virtually invis...

Strike King XD Crankbaits Hardy construction, lifelike eyes, and ultra-sharp hooks make the Strike King® XD Series Pro-Model® Crankbait a go-to lu...

Super FC Sniper is Sunline America’s best selling product. Our pros love Sniper for its’ versatility and manageability. Sniper is a great choice fo...

The most versatile creature bait on the market, this four-inch package of dynamite has tails, wings and arms that slither with the slightest provo...

Yum Dinger The Dinger became an instant bass fishing classic lure. One of the most versatile soft plastics on the market, the YUM Dinger can be Te...

MegaBass Magdraft Designed for hard-thumping action with a medium-slow to medium retrieve, MAGDRAFT’s tail kicks into gear quickly, sending vibrat...

Z-Man ProjectZ Chatterbait Fueled by the wants, needs, and recommendations of avid anglers the world over, the Project Z ChatterBait is Z-Man's to...

Every angler needs a good, all-around line they can trust. This freshwater main line offers the knot and tensile strength and nearly invisible perf...

MegaBass Dark Sleeper The DARK SLEEPER swimbait was developed to target fish holding to bottom structure with overwhelming realism and enticing pa...

Eagle Claw Removable Split-Shot Sinker

Bonehead Stump Bug The BoneHead Tackle 1 3/4″ Stump Bugs take crappie fishing to a whole new level. The Unique high-action curved legs and the tub...

Zoom U-V Speed Craw With its compact shape and fast-paddling tails, the Ultra-Vibe Speed Craw is a jack of all trades and a master of many. It’s g...

Roboworm's flagship series. These are the worms that started it all, Roboworm's original straight tail worm. Computer and robotic engineered prec...

Owner Shaky Head The Shaky Head features Owner's TwistLOCK "Centering-Pin-Spring" (CPS - Patent Pending) molded into the lead. Small diameter fine...