Best Sellers

Squarebills aren't just for shallow water anymore. The Strike King KVD Square Bill Crankbait takes the Classic-winning moves of Kevin VanDam's fav...

River 2 Sea Whopper Plopper River 2 Sea’s Whopper Plopper, designed by the legendary angler Larry Dahlberg, is his secret weapon for musky fishing...

Berkley PowerBait Power Worms Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years...

Rapala Dives-To (DT Series) The DT® (Dives-To) series of crankbaits, dive fast to a preset depth and stay in the “strike zone” longer than any oth...

Strike King Tour Grade Tungsten Bullet Weights Some of the finest quality weights available, the Tour Grade Tungsten Weights by Strike King® are i...

Zman Chatterbait Jackhammer A channeled groove along the bottom of the head positions the blade low enough to strike the head, producing a signatu...

Gary Yamamoto Yamasenko If there's been one lure that has changed the face of fishing over the years, it's the Yamamoto Senko. With its wide rang...

The deep belly of the Super Fluke causes it to dart, glide, and knuckleball through the water, while its universal baitfish size allows it to temp...

Strike King Rage Tail Craw, 4" If the waters you're fishing call for craws, toss in the Strike King® Rage Tail® Craw and watch the water boil in a...

Zman ProjectZ Chatterbait Fueled by the wants, needs, and recommendations of avid anglers the world over, the Project Z ChatterBait is Z-Man's top...

The Dinger became an instant bass fishing classic lure. One of the most versatile soft plastics on the market, the YUM Dinger can be Texas, Caroli...

Bass Assets RSL-XX Weight Stops: Large These are the same stops you buy in the store for $2 for a 9 pk, we doubled that for only $2.49. Use these ...

The Keitech FAT Swing Impact redefines swimbait performance. Keitech's revolutionary two-tone injection process uses several different types of sa...

Eagle Claw Removable Split-Shot Sinker

Strike King XD Crankbaits Hardy construction, lifelike eyes, and ultra-sharp hooks make the Strike King® XD Series Pro-Model® Crankbait a go-to lu...

Bass Assets Tungsten Weight We teamed up with some of the best suppliers in the world to bring you a super high quality Tungsten flipping weight a...

Strike King Rage Tail Bug, 4" The Strike King® Rage Bug is designed to be used behind the DB Structure Head, but it's great as a flipping or creat...

Original Road Runner Heads 4pk