Best Sellers

  Gary Yamamoto Yamasenko If there's been one lure that has changed the face of fishing over the years, it's the Yamamoto Senko. With its wide ran...

Berkley PowerBait Power Worms Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years...

The DT® (Dives-To) series of crankbaits, dive fast to a preset depth and stay in the “strike zone” longer than any other crankbait on the market. M...

River 2 Sea’s Whopper Plopper, designed by the legendary angler Larry Dahlberg, is his secret weapon for musky fishing. The soft, pliable tail rota...

Strike King KVD Square Bill Crankbait  Squarebills aren't just for shallow water anymore. The Strike King KVD Square Bill Crankbait takes the Class...

  The Keitech FAT Swing Impact redefines swimbait performance. Keitech's revolutionary two-tone injection process uses several different types of s...

  The deep belly of the Super Fluke causes it to dart, glide, and knuckleball through the water, while its universal baitfish size allows it to tem...

Strike King Rage Tail Bug   The Strike King® Rage Bug is designed to be used behind the DB Structure Head, but it's great as a flipping or creature...

  Strike King Tour Grade Tungsten Bullet Weights Some of the finest quality weights available, the Tour Grade Tungsten Weights by Strike King® are ...

Megabass Magdrafts New 5" Magdraft! Weighing in at 3/4oz and a snack-sized 5in, the MAGDRAFT 5IN swimbait delivers that irreplaceable head-shaking...

  The most versatile creature bait on the market, this four-inch package of dynamite has tails, wings and arms that slither with the slightest prov...

  Roboworm Straight Tail Worms These are the worms that started it all, Roboworm's original straight tail worm. Computer and robotic engineered pre...

Strike King Rage Tail Craw, 4"   If the waters you're fishing call for craws, toss in the Strike King® Rage Tail® Craw and watch the water boil in ...

Sunline FC Sniper Fluorocarbon Super FC Sniper is Sunline America’s best selling product. Our pros love Sniper for its’ versatility and manageabili...

  Soft, supple and castable. Superior sensitivity. Fill your spool with a main line specially designed to dominate fresh water. It's virtually invi...

Hardy construction, lifelike eyes, and ultra-sharp hooks make the Strike King® XD Series Pro-Model® Crankbait a go-to lure for all bassin' situatio...

Yum Dinger The Dinger became an instant bass fishing classic lure. One of the most versatile soft plastics on the market, the YUM Dinger can be Te...

  Zman ChatterBait Elite EVO™ Always at the apex of bladed bass jigs, Z-Man has renewed its frontrunner status once again with the fully empowered ...

Owner Shaky Head   The Shaky Head features Owner's TwistLOCK "Centering-Pin-Spring" (CPS - Patent Pending) molded into the lead. Small diameter fin...

Every angler needs a good, all-around line they can trust. This freshwater main line offers the knot and tensile strength and nearly invisible perf...

  Bonehead Stump Bug The BoneHead Tackle 1 3/4″ Stump Bugs take crappie fishing to a whole new level. The Unique high-action curved legs and the tu...

Z-Man ProjectZ Chatterbait Fueled by the wants, needs, and recommendations of avid anglers the world over, the Project Z ChatterBait is Z-Man's to...

Eagle Claw Removable Split-Shot Sinker

  The Z-Craw takes an elongated body with forward-facing ribs and adds hook pockets top and bottom as well as fluttering claws, all in a streamli...