Best Sellers

If there's been one lure that has changed the face of fishing over the years, it's the Yamamoto Senko. With its wide range of uses and subtle natur...

Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible sce...

The DT® (Dives-To) series of crankbaits, dive fast to a preset depth and stay in the “strike zone” longer than any other crankbait on the market. M...

River 2 Sea’s Whopper Plopper, designed by the legendary angler Larry Dahlberg, is his secret weapon for musky fishing. The soft, pliable tail rota...

Squarebills aren't just for shallow water anymore. The Strike King KVD Square Bill Crankbait takes the Classic-winning moves of Kevin VanDam's favo...

The Keitech FAT Swing Impact redefines swimbait performance. Keitech's revolutionary two-tone injection process uses several different types of sal...

  The deep belly of the Super Fluke causes it to dart, glide, and knuckleball through the water, while its universal baitfish size allows it to tem...

Strike King Rage Tail Bug The Strike King® Rage Bug is designed to be used behind the DB Structure Head, but it's great as a flipping or creature b...

Megabass Magdrafts New 5" Magdraft! Weighing in at 3/4oz and a snack-sized 5in, the MAGDRAFT 5IN swimbait delivers that irreplaceable head-shaking,...

Roboworm's flagship series. These are the worms that started it all, Roboworm's original straight tail worm. Computer, and robotic engineered preci...

Zoom Baby Brush Hog The most versatile creature bait on the market, this four-inch package of dynamite has tails, wings and arms that slither with ...

Always at the apex of bladed bass jigs, Z-Man has renewed its frontrunner status once again with the fully empowered ChatterBait Elite EVO. Constru...

Seaguar InvizX Soft, supple and castable. Superior sensitivity. Fill your spool with a main line specially designed to dominate fresh water. It's v...

Strike King Rage Tail Craw, 4"   If the waters you're fishing call for craws, toss in the Strike King® Rage Tail® Craw and watch the water boil in ...

Sunline FC Sniper Fluorocarbon Super FC Sniper is Sunline America’s best selling product. Our pros love Sniper for its’ versatility and manageabili...

Megabass Dark Sleeper The DARK SLEEPER swimbait was developed to target fish holding to bottom structure with overwhelming realism and enticing pad...

Hardy construction, lifelike eyes, and ultra-sharp hooks make the Strike King® XD Series Pro-Model® Crankbait a go-to lure for all bassin' situatio...

Combining a holographic soft plastic minnow body with a downsized version of Z-Man's exclusive ChatterBait creates a unique bait that is deadly on ...

  The Yum Dinger became an instant bass fishing classic lure. One of the most versatile soft plastics on the market, the YUM Dinger can be Texas, C...

Roadrunner Bang Shad Buffet What’s different? Notice how the tail is triangular at the top? This acts as an axis and ROCKS! 1/16th oz. on top and ...

Zoom Z-Craw The Z-Craw takes an elongated body with forward-facing ribs and adds hook pockets top and bottom as well as fluttering claws, all in ...

Once the closely-guarded secret of the pros, the VISION ONETEN jerkbait quickly became a staple among professional and amateur anglers alike, setti...

Every angler needs a good, all-around line they can trust. This freshwater main line offers the knot and tensile strength and nearly invisible perf...

Eagle Claw Removable Split-Shot Sinker