Best Sellers

The Mag II is an upsized worm perfect for flipping and pitching into heavy cover when the water heats up. But it’s also a killer out of ledges and...

Strike King Silicone Skirt: 3pk Strike King Replacement Skirts are quality silicone skirts, perfect for updating or upgrading the skirts on your fa...

  Missile Baits Jigs Ike's Head Banger Jig Designed with a unique, triangular-shaped head, the Missile Jigs Ike’s Head Banger Jig hammers rocks and...

The Keitech Model III Swim Jig is a revolutionary Tungsten Swim Jig design that combines a custom Daiichi super strong weighted jig head with an e...

The most unique offering in the CrushCity™ lineup, the Bronco Bug™ offers a body with actions that most bass haven’t seen before. Double-sided ribs...

  Incorporating the familiar profile and irresistible action found in the hugely popular Finesse TRD™, the upsized Big TRD draws even more attentio...

Featuring a high quality Gamakatsu hook, the Weighted EWG is perfect when you need your plastic to get a little deeper in the water column. 

  Owner Sniper Finesse Standard/Weedless 4pack Designed for Neko Style fishing, this hook comes in a standard version and a weedless version with T...

A quiet killer, the Lucky Craft LC Silent Squarebill Crankbaits provide a less-evasive presentation that is perfect for targeting fish in heavily p...

Built on the same compact, rigid and versatile platform as the popular SLX baitcasting reel, with the addition of Shimano’s unique DC Braking techn...

Lake Fork Trophy Lures Ring Fry: 4"  8 in pack The Ring-Fry’s tapered ringed body conceals air pockets that create a natural breathing action. And,...

Strike King Premier Pro Model Spinnerbait: 3/8 oz   Make sure you come prepared on your next fishing trip with Strike King's Spinnerbait. Strike Ki...

Mend-It is an amazing fishing glue that will take any damaged soft plastic bait and make it as good as new!  Mend-It creates a catalyzing bond that...

  Strike King Mr. Crappie Slab Slanger When crappies bury themselves deep inside cover, you have no choice but to go in and root them out. That's w...

  Reaction Innovation Kinky Beaver Reaction Innovations has done it again with the introduction of the new Kinky Beaver. Building upon the successf...

  Picasso School-E-Rig Bait Ball The "hottest fishing tool on the bass market today" - the Picasso School-E-Rig is handcrafted in the USA using pre...

A weedless version of our popular mushroom-shaped jighead, the Finesse ShroomZ Weedless features a double stainless multi-strand wire weed guard th...

Strike King Tour Grade Swinging Swim Jig   Look closely at the Strike King® Swinging Swim Jig, and you'll see that unlike other jig styles, it's no...