Best Sellers

Strike King Tri-Wing Mini Buzz King: 1/8 oz   Small on size but big on action, the Strike King Mini Buzz King is a scaled-down version of Strike Ki...

Gamakatsu Treble EWG Short Shank Magic Eye:    Gamakatsu’s award-winning and customer-pleasing Magic Eye Short Shank Treble Hook enhances the perfo...

A valuable combination of refined energy, unpredictable action and visual stealth, the new Z-Man JackHammer StealthBlade adds an exciting new chapt...

The Wild Thang has a very tight rippling tail action like no other worm in its class.  The motion is so lifelike it actually intimidates the fish. ...

Owner Twistlock 3X Weighted Hook This Weighted Twistlock™ hook employs the same hook as the 5132 Twistlock™, but also features a non-movable weigh...

  Heddon Super Spook Jr. Features the tough construction and good looks of the full-sized Super Spook in a smaller, but still explosive, fish-catc...

Yum Houdini Shad, 5" With one twitch of the rod tip, the YUM Houdini Shad comes to life with a very erratic swimming action. This soft plastic bai...

Perfect for Weedless Neko™-Wacky Rigging! 3° Offset Point. Resin Closed Eye. Long Shank. Wide Gap. Forged. Fluorocarbon Weed Guard. 5 per pack

Designed by 4-time Bassmaster Classic Champion, Kevin VanDam, the Strike King KVD HC Flat Side Crankbait is built with a slender profile, flat side...

  Missile Baits Ned Bomb The Ned Bomb utilizes the ribs and thin beaver shaped tail to give anglers something they don’t have in a Ned bait - a bai...

  6th Sense Crush 250MD The 6th Sense Crush 250MD crankbait takes mid- to deep-range cranking to the next level. Unlike other crankbaits, the Crush...

Strike King Dropshot Tungsten Weights The Strike King Tour Grade Tungsten Drop Shot Weights are designed to enhance sensitivity thanks to their inc...

  Cajun Spin Lures have become one of our most popular lines for Bass, Crappie and Bream. The array of colors and sizes available make it a very ve...

Berkley Cane Walker Ideal for calling fish up or situations with a slight chop, the Berkley® Cane Walker delivers the most surface disturbance of a...

The highest quality materials and the most advanced technology have produced a line which gives the sensitivity, tenacity and ruggedness under extr...

Megabass Vision Oneten+2 The ONETEN+2 delivers the ONETEN’s legendary jerkbait action into the strike-zone of a new class of suspended bass. Design...

  Strike King Pro Model Ratlin' Jig The Premier Pro-Model Jig has all the features of the original Pro-Model Jig with a few New upgrades. Strike Ki...

Storm Deep Thunderstick MadFlash With traditional colors and finishes plus UV Bright finishes, 3-D holographic eyes and external scale pattern ev...

Lake Fork Trophy Lures Baby Ring Fry  12 in a pack The Baby Ring-Fry’s tapered ringed body conceals air pockets that create a natural breathing act...