Best Sellers

Unparalleled softness, action, and ElaZtech® durability merge to create the most bulletproof swimbait on the market. Inspired by Z-Man's renowned t...

Yo-Zuri Topknot Fluorocarbon MainLine is the newest product from Yo-Zuri. The TopKnot MainLine—Natural Clear—is Abrasion Resistant and Super Dura...

  The VMC® Trailer Hooks are designed to eliminates short bites on spinner and buzz baits. The have a large straight shank along with an extra lar...

  Owner Zip'N Ziggy Skips, slides, darts and walks as slightly arched body maximizes top water action. Features reflective foil finish, and rigged ...

Samurai line is unlike any other braided line on the market. Sure it's strong and sensitive, but it's also noticeably thinner, softer, smoother and...

  Smithwick Devil's Horse If you didn’t know that the top bass-fishing pros still ride the Devil’s Horse to victory each year, you might think it’s...

  Santone Lures Lake Fork Braid Buzz Spinner Introducing the LAKE FORK BRAID BUZZ! With over 3 years in the making, it's our first buzzbait designe...

Features a Gamakatsu hook and a flat head to help your bait stand straight up on the bottom.

Extreme hardness provides a better feel for structure and light bites. 35% smaller profile for fewer snags and better cover penetration. Easy to pe...

The Wacky Weedless sports a finesse hook with a wire weed guard that lays into the hook, allowing the bait and hook to seamlessly swim through veg...

Strike King EZ-Rig Carolina Rig Weights Strike King®'s EZ-Rigs make fishing with a Carolina rig quick and simple. The EZ-Rig pre-rigged Carolina r...

Eagle Claw Barrel Swivel:  Size 5 and 7

Brandon Burks Dialed Series Sniper Jig Made by Spittin Image Jigs The FFS Sniper Jig was designed in cooperation with Brandon Burks to target big...

The deep belly of the Super Fluke causes it to dart, glide and knuckleball through the water, while its universal baitfish size allows it to tempt...

Designed for light to medium weight fishing conditions, the VMC Wide Gap hooks offer the advantage of a 3-degree offset point, a trick enlisted by...

Reaction Innovation Vixen The Reaction Innovations Vixen has returned. One of the most dominant topwater walking baits to ever hit the water, it h...

With Berkley®, everyday anglers will get it all; performance, value, and reliability to make fishing more enjoyable. Comfort nonslip grips Corrosi...

The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft b...

  Strike King Skip'N Buzz An innovative buzzbait engineered in collaboration with arguably the most proficient skipping anglers of all time, the St...