Best Sellers

The 6th Sense Divine Underspin was designed with the utmost attention to detail.  Most importantly, it has an integrated screwlock keeper to hold y...

  The sleeper of the Brush Hog family can be rigged on a downsized Texas rig, a little jighead or even on a drop shot to fill out your limit. It pa...

Yumbrella Flash Mob 5 Wire Willow Blade The Yumbrella Flash Mob features four willow leaf blades extending from the outer wire arms for additional ...

Strike King Tour Grade Tube Jig Heads, Unpainted   The Strike King Tour Grade Tube Head Jig features a weight forward design and a 60-degree black ...

Storm Deep Thunderstick You have to go to where the fish are, and this bait can. When those walleye are deep this is your bait. It has all the fe...

Shimano Chronarch MGL 150 Weighing in at only 6.5 oz. and packed with Shimano's most advanced technology, the new Shimano Chronarch MGL Casting Ree...

  Rebel Buzz'n Frog The Rebel Buzz’n Frog takes frog lures to a new level. The legs of the Buzz’n Frog act like a buzzbait blade, spinning and chur...

  Rapala Ultra Light Minnow Big action in a small bait, the Ultra Light Minnow is the new gold standard for ultra light baits. Weighted body casts...

Rapala ScatterRap Shallow Crankbait Baitfish skitter and scatter when they are pursued by predators – it's this erratic and evasive action that tr...

Berkley Wake Bull Offering a tempting surface waking action at any speed, the Berkley® WakeBull combines the popular Squarebill body with a shallow...

Shimano Curado 150 M (New for 2025) Featuring a Magnumlite (MGL) III Spool that reduces startup inertia by 15%, the Shimano Curado 150 M Casting Re...

Featuring Owner's ST-36 treble hook, but with feathers and reflective mylar flash hand-tied around the shank to stimulate more strikes. When pulled...

Lake Fork Trophy Lures Fork Frog The Fork Frog features legs that are at a 90-degree angle to the body, which creates more resistance and in retur...

  Heddon Chug'n Spook For more than a half a century the world has known that the Heddon Spook is the finest topwater walk-the-dog lure on the mark...

Gamakatsu Deep Throat Wide Gap EWG Hook: 4/0 Gamakatsu’s Super Deep Throat Wide Gap is similar in design and shape to the Deep Throat Wide Gap Wo...

Frabill Minnow Round Trap: 16.5" Frabill Minnow Rectangular Trap: 18" Frabill Crawfish Trap: 31"  

Creme Lures Ribbon Tail The Same Thing, Ribbon, 7" and 10" long, 8 PK. Creme invented the plastic worm in 1949. Now we are proud to offer you these...

Rapala Crush City Mayor Swimbait  2.5" 8 pack 3" 8 pack  4" 6 pack Dependable, adaptable, and fearless, the Rapala Crush City Mayor Swimbait is th...