Best Sellers

Bubba Cast Net the most economical cast net at market, for beginner or avid fisherman to catch live bait. It is a fun, joy to catch your own bait....

The slim, shad-shaped body, thin tail, and superior action of the 4" Finesse ShadZ make them ideal for drop-shotting, Ned rigs, split shot rigs, an...

Yellow Magic Havana Crafted using cutting-edge techniques and meticulous attention to detail, the Yellow Magic Havana offers a topwater experience...

The Sedona is the first in Shimano's lower end price point models to include cold forged Hagane Gears. The drag power has also been upgraded and t...

Roadrunner Randy's Swim'n Roadrunner The Swim-N-Runner heads have sound, flash, vibration and contrast that makes any swim bait better! Featuring ...

Lake Fork Trophy Lures Frog Tail Hook: 2/0 The LFT Frog Tail Hook is an innovative trailer hook for soft-body frog rigs. The patent-pending design...

Heddon Pop'n Image The versatile Pop'n Image allows anglers to accomplish topwater’s top two actions: “popping” and “walking the dog.” The Heddon P...

Eagle Claw Floating Wire Fish Basket

The YUMbrella 5-Wire Flash Mob Jr. Kit makes fishing a cast-able umbrella rig more efficient and effective than ever.  The kit comes complete with...

  With its extra-long Z-bend hook leg, VMC’s new Ike-Approved Powershot Hook ensures freedom of movement for effective dropshot presentations with...

Strike King Tour Grade Naked Rage Blade The Rage Blade™ is the better mousetrap for bladed swim jigs. It’s unique design increases hooks ups and d...

Strike King KVD Gurgle Toad: 3.25 in. When the bass finally tear up your KVD Toad Buzz's soft plastic frog, replace it with the Strike King® KVD P...

Picasso School-E-Rig Perfection Umbrella Rig Picasso Perfection and Perfection Jr are the go to rigs of our R&D team for over 2 years, now rel...

We HIGHLY recommend signing up for the ROUTE Protection. You must view your cart before checkout for it to be added to your order. This is a very s...

Just getting into bass fishing? Our experienced guides have selected these lures to help you be successful right from the get-go.  Item colors may ...

  Heddon Zara Spook Invented the walk-the-dog retrieve more than 50 years ago, and despite being copied literally hundreds of times during the pas...

Heddon Tiny Torpedo has been the world’s No. 1 best-selling prop-bait topwater lure for generations, and the Tiny version packs a lot of punch ...