Hard Baits

  Norman DD 22 and DD 14 The Norman Deep Diver has been winning tournaments since 1987. It sets the standard for deep-diving crankbaits and is a mu...

Spro RK Crawler 55  The Rk Crawler 55 crankbait was designed by B.A.S.S. Elite Series Angler Mike McClelland to have a wide wobbling hunting actio...

Strike King KVD Deep DIver Squarebill Crankbait Squarebills aren't just for shallow water any more. The Strike King KVD Silent Deep Square Bill Cra...

  Strike King Pro Model Crankbait It's easy to see why Strike King® Pro-Model® Series crankbaits are so popular with the pros. Each bait in Strike ...

Bandit Series 200 crankbaits may be the best over-all crankbait for multiple species that you can have in your box. The 200 dives to almost 8 f...

  Strike King KVD Wake Bait Designed from the wildly-popular size and shape of the Strike King KVD 2.5 Squarebill Crankbait, the Strike King HC KVD...

  Strike King KVD Sexy Dawg The Sexy Dawg was designed and reviewed by Kevin VanDam to be an easy to walk, far casting, premium "walk-the-dog" topw...

Spro Little John The Little John was designed by B.A.S.S Elite Series Angler John Crews. The Little John has  a silent weight transfer system usin...

Zimmer  8" Instigator Glide Bait (GEN ONE) Zimmer baits are hand-crafted, hand-tuned, and hand-painted. We take pride in taking care of our custome...

Bandit 300 Series crankbaits dive to 12 feet when cast on 10-lb line and dig around in a searching swimming action that triggers strikes. Const...

Johnson ThinFisher Blade baits have quite the following whether on a cast and retrieve or vertical jig. The Johnson ThinFisher is equipped with an...

Shimano Armajoint Swimbaits Length 7.7" Weight 1.88oz Shimano designed the ARMAJOINT 190SF to solve the challenges of casting a big jointed s...

Rapala Shad Rap The benchmark other crankbaits are measured by, the Shad Rap® closely resembles baitfish found the world over. Constructed of prem...

  6th Sense Crush 300DD The 6th Sense Crush 300DD deep diving crankbait has taken deep cranking to the next level. Designed to quickly and efficien...

The Kraken 5 The Kraken 5 may look similar to other square bills out there but that's where it stops. We have tested and can get these baits down t...

6th Sense Speed Glide The 6th Sense Speed Glide 100 was designed as an all-purpose bait imitation. The natural action of the Speed Glide resembles ...

6th Sense Dogma The 6th Sense Crush Dogma was designed as a 'walk-the-dog' topwater lure. Being able to glide and turn with the twitch of the rod, ...

  Jackall Pompadour Unmatched in attraction and originality, the Jackall Pompadour provides a one-of-a-kind topwater presentation that fish won't b...

Storm Original Wiggle Wart Great for targeting finicky fish of any species, the Wiggle Wart® is a fabled lure with many a fish story to be told. ...

Bomber Fat Free Shad BD6 Got bass holding in brush piles along the river channel? How about main lake points where they drop off into deeper water...