Hard Baits

The 6th Sense Crush Dogma was designed as a 'walk-the-dog' topwater lure. Being able to glide and turn with the twitch of the rod, the Crush Dogma'...

Johnson ThinFisher Blade baits have quite the following whether on a cast and retrieve or vertical jig. The Johnson ThinFisher is equipped with an...

Masterfully crafted and unlike anything else on the market, the Nishine Lure Works Chippawa RB Blade Crankbait combines the flash of a willow blad...

The LC Series is the first high quality plastic square bill crank bait ever made. Over the last several years, the LC Series crankbait has replaced...

Strike King KVD Jerkbait The KVD Jerkbait, (KVDJ200 & KVDJ300), is the perfect combination of roll, wiggle and flash to attach fish. It combi...

Shimano World Minnow 115SP Suspending jerkbait comes packed with Shimano lure technologies to make it the ultimate jerkbait on the market. The Worl...

The new Bucca Brand 6’’ Trick Shad, designed by renowned swimbait creator Mike Bucca, is proof that some baits just have a little extra magic. Alth...

  Got bass holding in brush piles along the river channel? How about main lake points where they drop off into deeper water? Maybe they’re holding ...

Megabass Vision Oneten SR Shallow Runner The Oneten SR starts up immediately as soon as it lands in the water from the moment you put your finger o...

TG Zero Friction Slide; the large cylindrical tungsten weight is used to shift the center of gravity, allowing for outstanding casting distances. F...

Yumbrella Flash Mob Jr. The Yumbrella Flash Mob Jr. is a compact, flashy, finesse-style umbrella rig equipped with four spinnerbait blades to help ...

  Strike King KVD Splash Topwater Popper The KVD Splash by Strike King®, is designed to the specifications of Bassmaster Classic Champion, Kevin Va...

Terminator P1 Pro Series Tandem Spinnerbaits Offering the perfect blend of flash and vibration, the Terminator P1 Pro Series Tandem Spinnerbait de...

The floating version of the famous Rat-L-Trap is not as well-known as the original, and their pro-staff would like to keep it that way! The FLOATER...

Booyah Pond Magic Buzz BOOYAH's creative Pond Magic series offers the most featured 1/8 oz. buzzbait on the market - Pond Magic Buzz. With matching...

  Strike King Sexy Spoon Previously a ''sexy secret'' known only to the pros, Strike King®'s heavy-duty Sexy Spoon is now available to bass anglers...

IxI Series 3 This next-generation shad made bass pro Katsutaka Imae exclaim “we’ve got something amazing here!” The TYPE-3 features an ability to ...

A quiet killer, the Lucky Craft LC Silent Squarebill Crankbaits provide a less-evasive presentation that is perfect for targeting fish in heavily p...

Strike King Premier Pro Model Spinnerbait: 3/8 oz   Make sure you come prepared on your next fishing trip with Strike King's Spinnerbait. Strike Ki...

  Picasso School-E-Rig Bait Ball The "hottest fishing tool on the bass market today" - the Picasso School-E-Rig is handcrafted in the USA using pre...

The Jackall Riser features an upward angled lip that causes the bait to rise to the surface on the retrieve, creating an action that is irresistibl...