ON SALE ITEMS

Built on the legacy of durability, dependability and versatility that Curado is known for, now with Shimano's unique DC braking technology. Shimano...

The Kraken 5 The Kraken 5 may look similar to other square bills out there but that's where it stops. We have tested and can get these baits down t...

Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent an...

The YUM Money Minnow covers all fishing situations and water conditions. The Money Minnow features a unique swimming tail design and hidden hook sl...

The Mag II is an upsized worm perfect for flipping and pitching into heavy cover when the water heats up. But it’s also a killer out of ledges and...

The Fighting Frog is available in 3 sizes and a number of fish catching colors. The color listing has a combination of top selling and new unique c...

A crawfish is to a bass what a steak is to a cowboy - the ultimate meal.  The YUM CrawBug is nature re-created.  The bait is designed with three-d...

6th Sense Provoke The Provoke series of jerkbaits was designed by our top pros with many key ingredients in mind. The Provoke 106X will slow float/...

Strike King KVD Popping Perch: 1/2 oz   Kevin VanDam and his fellow pros have come up with the liveliest hollow-bodied topwater bait yet. There is...

The Lure was designed by a collaboration between Berkley's bait design engineers and team of pro-anglers, including hard bait legend, David Fritts....

Bruiser Baits Super Swimmer The Super Swimmer is a very versatile bait, and can be fished pretty much anywhere. Its torpedo shape allows it to be ...

Material: TPE When the bite gets tough, the Apex Cluster gets bit. Built off a proven profile anglers trust, the Apex Cluster takes that same fish-...

Where power fishing and finesse fishing meet, you will find the 6th Sense Slice Blade Bait simply gets the job done. A blade bait is a great search...

Boisterous in width and almost perfectly flat, the Nories KO Gill creature bait is an eye-catcher that triggers big bites! Ideal for any time large...

This model is more sensitive and lighter than the RC-SC EX. Its light and sharp feel will be an overwhelming advantage in situations where finesse ...

River 2 Sea Spittin' Wa The Spittin’ Wa is the frog for when you need a little more commotion. A cupped, popping mouth with bubble jets that leave...

  Strike King Tungsten Swinging Football Jig Head Tungsten is extremely hard and dense—more sensitive and compact than lead, which is one reason wh...

The Treble Head was designed for two reasons, to make your soft plastic swimbait last longer, and to increase your hook up ratio. The unique design...

Berkley Pitbull The Lure was designed by a collaboration between Berkley's bait design engineers and team of pro-anglers, including hard bait le...

Berkley® paired its world-class bait design engineers with a team of pro-anglers which includes hard bait legend and expert, David Fritts, to simpl...

The Bandit Walleye Deep dives all the way to 27 feet and trolls even deeper than that. Walleye, zander and other predator fish love this slender mi...

A very versatile bait, the Big Bite Baits Shad features an incredibly lifelike shad profile proven to fool bass across the nation. Its paddle tail ...