ON SALE ITEMS

Slik Baits Hell Bug One of our favorite creature baits to throw when the fish get picky! The variety of moving appendages allow for constant errati...

River 2 Sea Bubble Popper A true finesse popper, the Bubble Pop 65 features the action of a small walking bait with the spitting sound of a popper...

Big fish can't resist the tantalizing, slow-rising action of new Shadow Rap Shad. Swimming with the infamous horizontal struggle with a vertical “r...

6th Sense Ned Fry 4.6 The NedFry 4.6 was uniquely designed to float while maintaining the application versatility of a finesse bait, providing angl...

Berkley PowerBait Twitchtail Minnow: 3"   Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25...

Built with a slender, curved head design to help it slip through grass and other forms of cover, the SPRO Cover Jumper Vibrating Jig is designed wi...

Motivated Revelation Craw After a whole year of product design and research and development we have proudly put together what we believe is the be...

The 6th Sense Lure Lab set out to create the perfect multi-purpose soft plastic on the market. We are proud to introduce, The Juggle Minnow. This b...

The Drip Minnow is designed to exploit finesse techniques through ultra-realistic design, action and color. The internal core provides added realis...

Omega Signature Football Jig After years or test and development Omega has designed the perfect football jig. The Signature Series Football  jig i...

Slik Baits Hammer Shad One of the best search baits we offer! Amazing paddle tail action. Pairs well with chatter baits, spinnerbaits and jigs.  2...

YUM Pulse This is a solid body swimbait that features a hard thumping tail and ribbed body that provides a dynamic swimming action which trigge...

Owner Stickbait Shaky Head Perfect for those times when you need to slow down to generate bites, the Owner Stickbait Shaky Head is deadly when used...

Bullet Weight Tungsten Weights The original Bullet Weight is now available in Tungsten. Tungsten as a material has a greater density than lead mak...

Bass Assets Alpha Blade Gen II Over a year in R & D to bring you by far the most versatile bladed jig on the market. Truly innovative design no...

Xcite Maximus Worm: 10.5" Every once in a while a bait comes along that changes the way we fish.  The Maximus and our X-Lock have done that with a...

BOOYAH ToadRunner Is built around a modified Pad Crasher body. Side rails were added to help the lure plane easier and stay upright. Precisely-siz...

Perfect for hover strolling around brush and submerged cover, the Gamakatsu Nano Alpha Weedless Horizon LG Jig Head is armed with a razor-sharp lig...

All of the great characteristics of the original Super Fluke, now with a hard-pounding paddle tail. You can fish it like its predecessor, with a s...

The RipStop® Deep has the same action as the original RipStop®, it just dives deeper. The RipStop® tail design creates a fast-ripping, flashing sw...

Pro Designed by Bassmaster Classic® Champion Mike “IKE” Iaconelli. Japanese influenced design provides an unbelievably natural presentation in shap...

Strike King Rage Tail Space Monkey, 4" Unbelievable detailing makes the Strike King® Rage Tail® Space Monkey Soft Bait the life of your next Texas...