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Power Pro Microfilament Braided Line: 150 yds It begins with ultra-strong braided Spectra Fiber, which is treated with the Enhanced Body Technolog...

The YUM Money Minnow covers all fishing situations and water conditions. The Money Minnow features a unique swimming tail design and hidden hook sl...

6th Sense Provoke The Provoke series of jerkbaits was designed by our top pros with many key ingredients in mind. The Provoke 106X will slow float/...

A crawfish is to a bass what a steak is to a cowboy - the ultimate meal.  The YUM CrawBug is nature re-created.  The bait is designed with three-d...

Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent an...

Strike King KVD Popping Perch: 1/2 oz   Kevin VanDam and his fellow pros have come up with the liveliest hollow-bodied topwater bait yet. There is...

Bruiser Baits Super Swimmer The Super Swimmer is a very versatile bait, and can be fished pretty much anywhere. Its torpedo shape allows it to be ...

Fusion 19 has become known for premium performance and the Hybrid Jighead is no exception. Built over a forged light-wire 90-degree hook to provide...

The Fighting Frog is available in 3 sizes and a number of fish catching colors. The color listing has a combination of top selling and new unique c...

Terminator S-1 Spinnerbait With its stainless steel construction this spinnerbait is 30% more bend resistant than traditional stainless frames. D...

Where power fishing and finesse fishing meet, you will find the 6th Sense Slice Blade Bait simply gets the job done. A blade bait is a great search...

Scales-n-Tales Magazine for swimbait enthusiasts! Learn about the hottest swimbait trends and how you can step up your swimbait game! The most curr...

The Lure was designed by a collaboration between Berkley's bait design engineers and team of pro-anglers, including hard bait legend, David Fritts....

Bass Assets Football Standup Jig If you had a choice of a regular football jig or one that stands your craw up in a defensive posture every time y...

The Treble Head was designed for two reasons, to make your soft plastic swimbait last longer, and to increase your hook up ratio. The unique design...

River 2 Sea Spittin' Wa The Spittin’ Wa is the frog for when you need a little more commotion. A cupped, popping mouth with bubble jets that leave...

  Strike King Tungsten Swinging Football Jig Head Tungsten is extremely hard and dense—more sensitive and compact than lead, which is one reason wh...

Berkley® paired its world-class bait design engineers with a team of pro-anglers which includes hard bait legend and expert, David Fritts, to simpl...

Designed by two time Bassmaster Classic® winner Jordan Lee, the Berkley® PowerBait® The Champ Craw features a lifelike profile and high-definition ...

Berkley Pitbull The Lure was designed by a collaboration between Berkley's bait design engineers and team of pro-anglers, including hard bait le...

Storm Arashi Spinbait The Arashi® Spinbait attracts wary suspended fish on the fall and during the retrieve with its delicate rolling action and re...

Berkley PowerBait Meaty Chunk Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfe...

A very versatile bait, the Big Bite Baits Shad features an incredibly lifelike shad profile proven to fool bass across the nation. Its paddle tail ...