Sale Items

  Berkley Powerbait Power Switch Purpose-built for use with forward-facing sonar, the Berkley Powerbait Power Switch hovers enticingly in the strik...

Berkley Powerbait Power Stinger Purposefully built for bladed jigs, the Berkley Power Stinger introduces a new honeycomb molding technology to Powe...

6th Sense Stroker Craw 3.3 The Stroker Craw 3.3 flipping bait is designed to be your go-to soft bait when you're looking for a presentation with a ...

  Berkley Fusion19 hooks are targeted to everyone, from the novice to the avid angler. Drop Shot hooks were designed for suspended dropshot present...

Power Pro Microfilament Braided Line: 150 yds It begins with ultra-strong braided Spectra Fiber, which is treated with the Enhanced Body Technolog...

Berkley Fusion19 hooks are targeted to everyone, from the novice to the avid angler. The Treble Hook is an instrumental hook design used in a wide ...

Bass Assets True Spin Elite Spinnerbait The Elites are designed from the ground up to incorporate the enhancements and upgrades from everyone's fe...

Berkley PowerBait MaxScent Creature Hawg, 4" PowerBait MaxScent line of baits release a super-charged scent field attracting fish in a way never be...

  Spearpoint Heavy Wide Gap Hook This beefed-up Heavy EWG hook is ready to jaw jack some fish! As always, the Heavy EWG is made with Spearpoin...

Berkley Fusion19 hooks are targeted to everyone, from the novice to the avid angler. Weedless Wide Gap hooks feature a fluorocarbon weed guard to p...

6th Sense Provoke The Provoke series of jerkbaits was designed by our top pros with many key ingredients in mind. The Provoke 106X will slow float/...

The YUM Money Minnow covers all fishing situations and water conditions. The Money Minnow features a unique swimming tail design and hidden hook sl...

A crawfish is to a bass what a steak is to a cowboy - the ultimate meal.  The YUM CrawBug is nature re-created.  The bait is designed with three-d...

Bruiser Baits Super Swimmer The Super Swimmer is a very versatile bait, and can be fished pretty much anywhere. Its torpedo shape allows it to be ...

Strike King KVD Popping Perch: 1/2 oz   Kevin VanDam and his fellow pros have come up with the liveliest hollow-bodied topwater bait yet. There is...

Xzone Pro Series Swammer Made with our innovative rib design, soft curved ribbed sides, a unique three-dimensional paddle tail with a keel shaped b...

Terminator S-1 Spinnerbait With its stainless steel construction this spinnerbait is 30% more bend resistant than traditional stainless frames. D...

Berkley PowerBait Bottom Hopper Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years per...

Scales-n-Tales Magazine for swimbait enthusiasts! Learn about the hottest swimbait trends and how you can step up your swimbait game! The most curr...

Bass Assets Football Standup Jig If you had a choice of a regular football jig or one that stands your craw up in a defensive posture every time y...

Big Bite Baits Rojas Fighting Frog The Fighting Frog is available in 3 sizes and a number of fish catching colors. The color listing has a combinat...

Deps Bull Flat A soft bluegill-imitation that can be fished in several different ways. The bluegill lives everywhere from small ponds to rivers or ...

  6th Sense Slice Blade Bait Engineered to put more fish in the boat, the 6th Sense Slice Blade Bait strikes the perfect balance between finesse an...

Storm Arashi Spinbait The Arashi® Spinbait attracts wary suspended fish on the fall and during the retrieve with its delicate rolling action and re...