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Fusion 19 has become known for premium performance and the Hybrid Jighead is no exception. Built over a forged light-wire 90-degree hook to provide...

Bruiser Baits Super Swimmer The Super Swimmer is a very versatile bait, and can be fished pretty much anywhere. Its torpedo shape allows it to be ...

The Fighting Frog is available in 3 sizes and a number of fish catching colors. The color listing has a combination of top selling and new unique c...

The Lure was designed by a collaboration between Berkley's bait design engineers and team of pro-anglers, including hard bait legend, David Fritts....

Where power fishing and finesse fishing meet, you will find the 6th Sense Slice Blade Bait simply gets the job done. A blade bait is a great search...

The Treble Head was designed for two reasons, to make your soft plastic swimbait last longer, and to increase your hook up ratio. The unique design...

River 2 Sea Spittin' Wa The Spittin’ Wa is the frog for when you need a little more commotion. A cupped, popping mouth with bubble jets that leave...

  Strike King Tungsten Swinging Football Jig Head Tungsten is extremely hard and dense—more sensitive and compact than lead, which is one reason wh...

Berkley® paired its world-class bait design engineers with a team of pro-anglers which includes hard bait legend and expert, David Fritts, to simpl...

Designed by two time Bassmaster Classic® winner Jordan Lee, the Berkley® PowerBait® The Champ Craw features a lifelike profile and high-definition ...

Berkley Pitbull The Lure was designed by a collaboration between Berkley's bait design engineers and team of pro-anglers, including hard bait le...

Berkley PowerBait Meaty Chunk Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfe...

A very versatile bait, the Big Bite Baits Shad features an incredibly lifelike shad profile proven to fool bass across the nation. Its paddle tail ...

Boisterous in width and almost perfectly flat, the Nories KO Gill creature bait is an eye-catcher that triggers big bites! Ideal for any time large...

Picasso Shock Blade Pro Developed in collaboration with MLF/BPT pro-Aaron Martens, the Shock Blade Pro brings expanded features and functionality t...

The Picasso Swim Jig features our popular Smart Mouth head design which provides a subtle "wobble" that fish can not resist. Built around a 5/0 Mus...

Berkley has made the The Original Johnson® ThinFisher™ even better! One of the most popular Blade Baits on the market, the ThinFisher’s compact sha...

Stanley Rattling Casting Jig is the jig that started it all. It has won more tournaments than any other jig in the Stanley lineup. The hand-tied Bi...

  H&H Finesse Blade TURN ANY SOFT PLASTIC INTO A SPINNER LURE!  MADE FOR BOTH FRESHWATER & SALTWATER APPLICATIONS! Premium quality finishe...

V&M Bayou Bull Frog V&M's Bayou Bullfrog is a soft plastic frog packed full of action. Its boot style feet kick aggressively drawing bass ...

  One piece solid ring connected to a premium rolling swivel allows the bait to move freely above the dropper arm with a natural flowing and undula...