Sale Items

The Drip Minnow is designed to exploit finesse techniques through ultra-realistic design, action and color. The internal core provides added realis...

River 2 Sea Bubble Popper A true finesse popper, the Bubble Pop 65 features the action of a small walking bait with the spitting sound of a popper...

YUM Pulse This is a solid body swimbait that features a hard thumping tail and ribbed body that provides a dynamic swimming action which trigge...

Queen Tackle Tungsten Finesse Peanut Jig The Queen Tungsten Finesse Peanut Football Jig is proof that great things come in small packages. This lit...

Omega Signature Football Jig After years or test and development Omega has designed the perfect football jig. The Signature Series Football  jig i...

Slik Baits Hammer Shad One of the best search baits we offer! Amazing paddle tail action. Pairs well with chatter baits, spinnerbaits and jigs.  2...

Stanley Jigs Original Ribbit Frogs The Original Ribbit one of the best all time lures for catching big bass on top.  It combines the action of a t...

Bullet Weight Tungsten Weights The original Bullet Weight is now available in Tungsten. Tungsten as a material has a greater density than lead mak...

Bass Assets Alpha Blade Gen II Over a year in R & D to bring you by far the most versatile bladed jig on the market. Truly innovative design no...

Xcite Maximus Worm: 10.5" Every once in a while a bait comes along that changes the way we fish.  The Maximus and our X-Lock have done that with a...

BOOYAH ToadRunner Is built around a modified Pad Crasher body. Side rails were added to help the lure plane easier and stay upright. Precisely-siz...

Pro Designed by Bassmaster Classic® Champion Mike “IKE” Iaconelli. Japanese influenced design provides an unbelievably natural presentation in shap...

Strike King Rage Tail Space Monkey, 4" Unbelievable detailing makes the Strike King® Rage Tail® Space Monkey Soft Bait the life of your next Texas...

All of the great characteristics of the original Super Fluke, now with a hard-pounding paddle tail. You can fish it like its predecessor, with a s...

The RipStop® Deep has the same action as the original RipStop®, it just dives deeper. The RipStop® tail design creates a fast-ripping, flashing sw...

6th Sense Provoke 106DD  The Provoke series of jerkbaits was designed by our top pros with many key ingredients in mind. The Provoke 106DD will sl...

6th Sense Prawn 4.2 The Prawn 4.2 flipping bait is designed to be your go-to soft bait around the thick stuff. Whether you’re fishing shallow grass...

Owner Stickbait Shaky Head Perfect for those times when you need to slow down to generate bites, the Owner Stickbait Shaky Head is deadly when used...

Godzilla Goby Line Through Swimbait The Godzilla Goby Line Through draws in predators from wide and far with the chance at a big meal. Designed to ...

Developed and successfully utilized in Japan for the popular mid strolling technique with forward facing sonar, the Horizon Head Jig is designed to...

M-Pack Football Jig When you're going after deep-water bass, reach for M-Pack's Football Jig. Fish it along the edges, ledges, rocky slopes and ro...

Bass Assets Willow Leaf Quick Change Blade  Our new quick change blade feature that allows you to change the back blade in seconds to "match the ha...

 The Provoke DD series of jerkbaits, meticulously crafted by our top professionals, now includes two versatile sizes: the Provoke 106DD and the new...