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Pro Designed by Bassmaster Classic® Champion Mike “IKE” Iaconelli. Japanese influenced design provides an unbelievably natural presentation in shap...

BOOYAH ToadRunner Is built around a modified Pad Crasher body. Side rails were added to help the lure plane easier and stay upright. Precisely-siz...

Storm Arashi Cover Pop POP, SPLASH, AND CHUG. The Arashi® Cover Pop travels with minimal forward movement to maximize the time your lure spends...

6th Sense Provoke 106DD  The Provoke series of jerkbaits was designed by our top pros with many key ingredients in mind. The Provoke 106DD will sl...

Developed and successfully utilized in Japan for the popular mid strolling technique with forward facing sonar, the Horizon Head Jig is designed to...

M-Pack Football Jig When you're going after deep-water bass, reach for M-Pack's Football Jig. Fish it along the edges, ledges, rocky slopes and ro...

The RipStop® Deep has the same action as the original RipStop®, it just dives deeper. The RipStop® tail design creates a fast-ripping, flashing sw...

Bass Assets Willow Leaf Quick Change Blade  Our new quick change blade feature that allows you to change the back blade in seconds to "match the ha...

6th Sense Prawn 4.2 The Prawn 4.2 flipping bait is designed to be your go-to soft bait around the thick stuff. Whether you’re fishing shallow grass...

 The Provoke DD series of jerkbaits, meticulously crafted by our top professionals, now includes two versatile sizes: the Provoke 106DD and the new...

River 2 Sea Bully Wa II: 65 Bully Wa has grown up! We took the best walking frog on the market and added some features to make it perform better. ...

Godzilla Goby Line Through Swimbait The Godzilla Goby Line Through draws in predators from wide and far with the chance at a big meal. Designed to ...

Perfect for hover strolling around brush and submerged cover, the Gamakatsu Nano Alpha Weedless Horizon LG Jig Head is armed with a razor-sharp lig...

River 2 Sea Ish Monroe Big Poppa  Ish Monroe’s Biggie is a squarebill crankbait that’s anything but square. Biggie comes in two sizes; the 58mm Sm...

Owner Stickbait Shaky Head Perfect for those times when you need to slow down to generate bites, the Owner Stickbait Shaky Head is deadly when used...

Developed and tested by the most feared angler in tournament fishing, Kevin VanDam, Lews Fishing KVD LFS Casting Reel is built to handle extreme us...

Hag's Hurricane Bladed Jig A top-tier bladed jig designed for serious anglers who don’t want to break the bank, the Hag's Hurricane Bladed Jig deli...

Stanford Baits Big Show Twin Minn Designed by Major League Fishing pro, Terry “Big Show” Scroggins, the Stanford Baits Big Show Twin Minn Trailer ...

Lunker City Spanky - 5" The unique center-flex design of this heavy salted lure gives a throbbing "U" type action when hooked in the middle. Twitc...

Omega Genesis Ti Spinnerbait The Genesis Ti is loaded with features that make it a must have for fisherman at all levels. At its core, is the super...

Touting the P2 Super Pinion, the Tournament MP has precise alignment and stability in the pinion gear through a bearing support system, resulting...

Originally built to go toe-to-toe with the toughest saltwater predators, the Shimano Tranx Casting Reels have been re-sized to meet the demands of ...