Senko Style

If there's been one lure that has changed the face of fishing over the years, it's the Yamamoto Senko. With its wide range of uses and subtle natur...

  The Yum Dinger became an instant bass fishing classic lure. One of the most versatile soft plastics on the market, the YUM Dinger can be Texas, C...

This 8-sided beast takes the concept of the soft jerkbait to another level. Like a faceted bead vs. a round bead, the Strike King® KVD Perfect Plas...

Lake Fork Trophy Lures Hyper Stick: 5" Lake Fork Trophy Lures stick bait innovation brought simple soft plastics to life. In this particular case, ...

V&M Chopstick Worm: 5"   Although typically rigged weightless for a well balanced parallel fall, V&M soft plastic baits, the Chopstick, wor...

6th Sense Clout 5.4 The CLOUT 5.4 worm was designed to be the best stick bait on the market. This worm has unique 3-dimensional ridges, which grab ...

As versatile as they are productive, super-tough, salt-impregnated ZinkerZ sink slowly and tantalizingly when fished unweighted. Rigged straight, T...

  Reaction Innovation Pocket Rocket Reaction Innovations revolutionary new stick bait made with our new Titanic Plastic. This new plastic formula i...

Rounding out Yamamoto’s extensive line-up of soft plastics, the Yamamoto Fat Senko provides an incredibly versatile, slightly chunkier profile that...

Geecrack SAF Stick  With a no-frills, snag-resistant stick profile, this bait slides effortlessly into dense brush, wood, and shoreline cover—rig...

The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a way never before seen. This all-new material is perf...

The Pigstick™ has a captivating shimmy as it descends invites bass to join in the game enticing them to come play fetch. Features: Extra salt cont...

Bruiser Baits Stick Worm The tantalizing quiver of the Stick Worm makes it great to pitch, flip, or jerk along the bottom. It is 5″ long and is sh...

Excelling in heavily pressured waters, Biwaa Prism SoftStick will resolutely help you to put more fish in the boat! Featuring a hexagonal shape, wh...