Soft Plastics

Jackall Drift Fry RV 3.0" In the current Japanese bass tournament scene and major fields with high pressure, Mid strolling is a trump card techniqu...

Big Bite Baits Real Deal Shad The Real Deal Shad is our newest design that can be used for a number of techniques. It features a realistic size and...

CAST Echo The Echo is designed specifically to target hard to catch suspended fish with the use of forward facing sonar and address the challenges ...

OSP DoLive Stick  Combining the falling action of stick bait with the darting performance of a twitch bait, the OSP DoLive Stick Soft Stick Bait is...

Strike King Rage Twin Tail Menace Worm  Blends the proven ability of the Strike King Rage Cut R Worm and Strike King Menace Grub. Poured with cu...

Johnson Crappie Buster Shad Tubes Crappie Buster Shad Tubes resemble shad forage and are ideal for all crappie fishing techniques; slow trolling (...

  6th Sense Congo Craw The Congo Craw was conceived with the aim of sparking the angler's creativity. Crafted as the ultimate all-purpose creature...

Big Bite Baits WarMouth: 3.5" The WarMouth was designed to be fished using a Texas rig, but the bait is rigged horizontally on the flat sides rath...

Reaction Innovation Trixie Shark The Trixie Shark is similar to the Trixie Shad, but this soft plastic bait has two tails that really kick up the ...

V&M Wild Thang Series Cliff's Wild Craw, 4" The V&M Wild Thang Craw is designed with fluttering J-shaped claws that provide a lethal thump...

Berkley Powerbait Maxscent Hit Worm Sure to be a “hit” with big bass and anglers alike, the Berkley Powerbait Maxscent Hit Worm delivers a bolstere...

V&M Wild Thang Lizzie The Wild Thang has a very tight rippling tail action like no other worm in its class.  The motion is so life like it act...

River 2 Sea Mad Yabbie River2Sea’s evolution of the original Yabbie transforms into the Mad Yabbie. The soft plastic’s double-ribbed body provides...

Gambler Why Not The Why Not is another grass and mat punching machine from Gambler Lures. This bait has been designed to be compact to go through t...

Berkley PowerBait Fight'n Bug, 3.5" There’s no arguing that this 3.5-inch soft plastic triggers strikes with its open, active pincers and extended ...

Bobby Garland Itty Bit Swim'R With a name longer than its length, this tiny Swim'R starts every day with a chip on its shoulders to prove it can ca...

M-Pack Shad 5" Lively jointed design made of supple plastic in attractive colors. Quality engineered into this jerkbait that is found in all of M-P...

Lake Fork Trophy Lures Hyper Freak Baby The gliding action of the Hyper Freak combined with the strong vibration and water disruption of its uniqu...

Lake Fork Trophy Lures Live Baby Shad (Pin Tail) The newest addition to our well known swimbait family of lures is the new “LIVE” BABY SHAD. This 2...

Big Bite Baits Pro Lizard: 6" Lizards are a top choice in the spring and catch fish throughout the year on Carolina and Texas Rigs. The arms and t...

Zoom took the Ultra-Vibe speed craw and added wider, bulkier claws to the end for times when even more action is needed. This lure pushes a ton of...

Nories KO Gill  Boisterous in width and almost perfectly flat, the Nories KO Gill creature bait is an eye-catcher that triggers big bites! Ideal fo...

Z-Man Finesse ShadZ The slim, shad-shaped body, thin tail, and superior action of the 4" Finesse ShadZ make them ideal for drop-shotting, Ned rigs,...

Mega Strike Mega Bug Now for one of the most innovative creations from MegaStrike Fishing. The 4.5inch MegaBug. Unlike most of the other beaver sty...