Soft Plastics

Perfect for those times when you need a big bite but still want to catch every fish around. Made for fishing around grass and vegetation, and since...

  Incorporating the familiar profile and irresistible action found in the hugely popular Finesse TRD™, the upsized Big TRD draws even more attentio...

The most unique offering in the CrushCity™ lineup, the Bronco Bug™ offers a body with actions that most bass haven’t seen before. Double-sided ribs...

Lake Fork Trophy Lures Ring Fry: 4"  8 in pack The Ring-Fry’s tapered ringed body conceals air pockets that create a natural breathing action. And,...

  Reaction Innovation Kinky Beaver Reaction Innovations has done it again with the introduction of the new Kinky Beaver. Building upon the successf...

  Strike King Mr. Crappie Slab Slanger When crappies bury themselves deep inside cover, you have no choice but to go in and root them out. That's w...

The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a way never before seen. This all-new material is perf...

The Wild Thang has a very tight rippling tail action like no other worm in its class.  The motion is so lifelike it actually intimidates the fish. ...

The Scented Jerk ShadZ™ is a super-lifelike, scent-infused soft jerkbait engineered to mimic real baitfish action across every size class. Made fro...

Yum Houdini Shad, 5" With one twitch of the rod tip, the YUM Houdini Shad comes to life with a very erratic swimming action. This soft plastic bai...

  Missile Baits Ned Bomb The Ned Bomb utilizes the ribs and thin beaver shaped tail to give anglers something they don’t have in a Ned bait - a bai...

Lake Fork Trophy Lures Boot Tail Magic Shad, 4.5" The Boot Tail Magic Shad Swimbaits feature a “Boot Tail” design that utilizes an innovative tail ...

Lake Fork Trophy Lures Baby Ring Fry  12 in a pack The Baby Ring-Fry’s tapered ringed body conceals air pockets that create a natural breathing act...

Whether you're stroking it, jigging it, flipping it, or throwing it weightless, the Salt Tube comes in a size and color that will work for the kind...

To lead CrushCity™, you need to be dependable, adaptable and fearless, which is why the The Mayor™ is the perfect candidate to crush big bass. The ...

  The Zoom Fat Albert Grub offers a chunky profile and high action tail, which make it a great choice as a beefed-up trailer for your jigs, buzzbai...

The 6th Sense Whale 6.0 Swimbait is the largest version of the infamous soft swimbait series. It delivers a beefier profile, keel-style belly, 3D-e...

Strike King Mr. Crappie Grub: 2 in. Partnering with Wally Marshall, known as Mr. Crappie, Strike King® brings you the Mr. Crappie® Grub. A staple ...

NED Worm! Designed to be fished with a jig head for the popular "ned" rig technique. But this bait will do so much more.  A true multi purpose tool...