Soft Plastics

  Gary Yamamoto Yamasenko If there's been one lure that has changed the face of fishing over the years, it's the Yamamoto Senko. With its wide ran...

Berkley PowerBait Power Worms Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years...

Is an exciting new soft plastic bait concept that mimics the unique swimming action and broad profile of a bluegill. Molded with a ribbing from hea...

The Keitech FAT Swing Impact redefines swimbait performance. Keitech's revolutionary two-tone injection process uses several different types of sal...

  The deep belly of the Super Fluke causes it to dart, glide, and knuckleball through the water, while its universal baitfish size allows it to tem...

Strike King Rage Tail Bug The Strike King® Rage Bug is designed to be used behind the DB Structure Head, but it's great as a flipping or creature b...

Megabass Magdrafts New 5" Magdraft! Weighing in at 3/4oz and a snack-sized 5in, the MAGDRAFT 5IN swimbait delivers that irreplaceable head-shaking,...

  Roboworm Straight Tail Worms These are the worms that started it all, Roboworm's original straight tail worm. Computer and robotic engineered pre...

Zoom Baby Brush Hog The most versatile creature bait on the market, this four-inch package of dynamite has tails, wings and arms that slither with ...

Yamamoto Yamatanuki Stick Bait Poured using Yamamoto’s custom heavily weighted soft plastic formula, the Yamamoto Yamatanuki Stick Bait weighs in a...

Strike King Rage Tail Craw, 4"   If the waters you're fishing call for craws, toss in the Strike King® Rage Tail® Craw and watch the water boil in ...

Megabass Dark Sleeper The DARK SLEEPER swimbait was developed to target fish holding to bottom structure with overwhelming realism and enticing pad...

  The Yum Dinger became an instant bass fishing classic lure. One of the most versatile soft plastics on the market, the YUM Dinger can be Texas, C...

Zoom Z-Craw The Z-Craw takes an elongated body with forward-facing ribs and adds hook pockets top and bottom as well as fluttering claws, all in ...

Geecrack Bellows Shad Creature Bait Designed by Major League Fishing pro, Alton Jones Jr., the Geecrack Bellows Shad helped Alton win over 150K in ...

  Bonehead Stump Bug The BoneHead Tackle 1 3/4″ Stump Bugs take crappie fishing to a whole new level. The Unique high-action curved legs and the tu...

The Ol’ Monster has been the go-to big worm of tournament anglers for years, fished on a Texas rig, a Carolina rig or even a mag shakey head. This ...

  Zoom U-V Speed Craw With its compact shape and fast-paddling tails, the Ultra-Vibe Speed Craw is a jack of all trades and a master of many. It’s ...

The Trick Worm was the original floating worm, deadly for twitching and dead sticking weightless for a stealth approach to shallow water bass, but ...

Geecrack Imo Kemushi Cue Bomb Designed to unlock a new chapter of finesse fishing, the Geecrack Imo Kemushi Cue Bomb is the brainchild of Alton Jon...

Geecrack Bellows Gill Swimmer Building on the success of the popular Bellows Gill profile, the Geecrack Bellows Gill Swimmer is an exciting evoluti...

Megabass Sleeper Craw The long-awaited, bottom scuttling, stealth craw has arrived. Sleeper craw harnesses the revolutionary performance of the sle...

  Bonehead Slim Stick The Slim stick is an outstanding simple but proven design. The Slim Stick has a baitfish style profile and a long-pointed tai...