Swim Baits

MegaBass Dark Sleeper The DARK SLEEPER swimbait was developed to target fish holding to bottom structure with overwhelming realism and enticing pa...

MegaBass Magdraft Designed for hard-thumping action with a medium-slow to medium retrieve, MAGDRAFT’s tail kicks into gear quickly, sending vibrat...

Berkley PowerBait Pre-Rigged Swim Shad Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 ye...

These versatile swimbaits come in six sizes to match any fishing conditions. Keitech's original two-tone color injection process uses different ty...

Strike King Rage Swimmer Designed to provoke an immediate reaction, the Strike King® Rage Swimmer looks great out of the water, and even better be...

Lake Fork Trophy Lures "Live" Magic Shad The Magic Shad is an irresistible likeness of the real thing with its natural shad body and a unique spad...

Megabass Sleeper Gill Swimbaits now offer anglers an alternative profile to target those panfish-gobbling bass. Featuring an adaptation of their s...

Reaction Innovation Little Dipper Reaction Innovations has done it again! The Little dipper is the kid brother to the skinny dipper. At three and ...

Reaction Innovation Skinny Dipper Reaction Innovation's creativity has once again developed a bait that will put fish in the boat when others won'...

Lake Fork Trophy Lures Sickle Tail Baby Shad The Sickle Tail Baby Shad swimbait features a narrow sickle tail, whether fished vertically or horizo...

MegaBass Magdraft Freestyle: 2 pack, 6" The MAGDRAFT FREESTYLE is the ultimate swimbait for big bass sessions. With a snub-nose design perfect for...

Big Bite Baits Cane Thumper The Dean Rojas Cane Thumper is now available in three sizes 3.5″, 4″ and 5″. The Cane Thumper has large ribs on the b...

HerculeZ Swimbait Highly detailed baitfish sculpting and a smartly designed curved paddletail give the HerculeZ Swimbait a naturalistic appearance ...

The YUM Money Minnow covers all fishing situations and water conditions. The Money Minnow features a unique swimming tail design and hidden hook sl...

Big Bite Baits Shad: 4" A very versatile bait, the Big Bite Baits Shad features an incredibly lifelike shad profile proven to fool bass across the ...

River 2 Sea D-Walker The new D-Walker Paddle Tail Swim bait from River2Sea is here. It doesn’t matter how you rig it, Just fish it!

Bruiser Baits Super Swimmer The Super Swimmer is a very versatile bait, and can be fished pretty much anywhere. Its torpedo shape allows it to be ...

Lake Fork Trophy Lures Boot Tail Magic Shad, 4.5" The Boot Tail Magic Shad Swimbaits feature a “Boot Tail” design that utilizes an innovative tail ...

YUM Pulse This is a solid body swimbait that features a hard thumping tail and ribbed body that provides a dynamic swimming action which trigge...

Zman DieZel Minnow Unparalleled softness, action, and ElaZtech® durability merge to create the most bulletproof swimbait on the market. Inspired by...

Smash Tech Felon The Smash-Tech Felon is a custom hand-poured 7-inch line-thru swimbait. The Felon is the swimbait you want when you need an aggres...

Strike King Shadalicious The Strike King® Shadalicious is a soft swimbait designed to catch more and bigger fish. Everything about the Shadaliciou...

Jackall Rhythm Wave Deceptively simple, the Jackall Rhythm Wave Swimbait delivers a perfectly balanced presentation that stands head-and-shoulder...

Gambler TZ The 3" TZ is the smallest in the EZ family of baits. The segmented tail provides plenty of swimming action. This bite size bait is perf...