yum

Yum Baby Christie Critter, 3.5" Designed by one of the top professional angler in the world, Jason Christie, this creature bait has all of the fea...

When Elite pro Jason Christie was asked what he wanted in a flipping and pitching bait, this is what he brought - a compact craw that swims and fla...

  The Yum Dinger became an instant bass fishing classic lure. One of the most versatile soft plastics on the market, the YUM Dinger can be Texas, C...

  Yum Flash Mob Junior Scottsboro Swimbait Kit Fishing the all-season bass slaying rig just got easier than ever with the Yum Scottsboro Flash Mob ...

YUM  Floating Wacky Tool Comes with ten O-rings that will save your bait. If you're not using O-rings, you could be losing a lot of bait unnecessa...

Yum Hard Head Jig The Yum Hard Head is designed to complement the Scutter Bug, creating a deadly combination for any fishing situation. Its unique ...

Yum Hoodaddy Jr. Reintroducing the original Gene Larew Hoodaddy, the Yum Hoodaddy Creature Bait is a versatile crawfish imitation that displaces to...

Yum Houdini Shad, 5" With one twitch of the rod tip, the YUM Houdini Shad comes to life with a very erratic swimming action. This soft plastic bai...

Yum Magnum Christie Critter When you need a kicker fish, reach for the Magnum Christie Critter. At 7.75 inches, this is a big bait in five pro-s...

Yum Pumpkin Head Jig You've got to have the right tools to do the job right, and for power shakin', this is the right tool. Power shakin' takes sha...

Yum Scutter Bug Previously the Gene Larew Biffle Bug, the Yum Scutter Bug Creature Bait incorporates the best features of several top baits in one ...

  The YUM Wooly Bug creature bait features a ribbed beaver-style body, claws and the YUM trademark beavertail. The Wooly Bug provides a dangerous o...

  Yum YUMbrella 3-Wire Rig Whether you’re fishing where only three hooks are allowed or for bass that see 5-wire rigs all day long, the YUMbrella 3...

Yum Yumbrella 5-Wire Rig The YUMbrella Rig is the most advanced multi-lure on the planet. This 7" Multi-Swimming 5-wire rig is part of the Bait Sch...

  Instead of wasting your precious fishing time searching your jighead box for the five right jigheads and then shuffling through storage lockers f...

Yumbrella Flash Mob 5 Wire Willow Blade The Yumbrella Flash Mob features four willow leaf blades extending from the outer wire arms for additional ...

Yumbrella Flash Mob Jr. The Yumbrella Flash Mob Jr. is a compact, flashy, finesse-style umbrella rig equipped with four spinnerbait blades to help ...

The YUMbrella 5-Wire Flash Mob Jr. Kit makes fishing a cast-able umbrella rig more efficient and effective than ever.  The kit comes complete with...

The YUMbrella Ultralight is a downsized 5-wire YUMbrella rig. The YUMbrella Ultralight can be fished on any type of equipment and is terror on larg...