Lake Ray Roberts Lures

Berkley PowerBait Power Worms Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years...

Berkley PowerBait Power Worms Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years...

Rebel Pop-R The Rebel Pop-R has been the standard by which all topwater poppers/chuggers have been judged for more than three decades. This lure w...

  Strike King Red Eyed Shad Tungsten 2 Tap The pros know. The original Strike King® Red Eye Shad rattle bait is the most-thrown, most productive li...

  Strike King Pro Model Crankbait It's easy to see why Strike King® Pro-Model® Series crankbaits are so popular with the pros. Each bait in Strike ...

The original Fluke resembles a universal baitfish profile better than anything the competition can offer. Put in on a dropshot, a shakey head, a be...

The most versatile creature bait on the market, this four-inch package of dynamite has tails, wings and arms that slither with the slightest provo...

Heddon Chug'n Spook For more than a half a century the world has known that the Heddon Spook is the finest topwater walk-the-dog lure on the marke...

Booyah Covert Spinnerbait Gold Colorado Nickel Willow

Net Bait Baby Paca Craw With the patented NetBait claws and hollow body design the Baby Paca™ Craw is an extremely versatile bait. When flipped or...

Berkley PowerBait Power Worms Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years...

  Rapala Dives-To (DT Series) The DT® (Dives-To) series of crankbaits, dive fast to a preset depth and stay in the “strike zone” longer than any ot...

Spro Bronzeye Pop 60 The Bronzeye Pop 60 was designed by B.A.S.S. Elite Series Angler Dean Rojas. Now you can own and fish the same lure that De...

  These versatile swimbaits come in six sizes to match any fishing conditions. Keitech's original two-tone color injection process uses different t...

Berkley PowerBait Power Worms Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years...

The most versatile creature bait on the market, this four-inch package of dynamite has tails, wings and arms that slither with the slightest provo...

Missile Baits D Bomb Pitching and flipping has a new go-to bait. D Bomb is a bulky 4 ” creature bait with a unique ribbed body that displaces lots...

  Rapala Dives-To (DT Series) The DT® (Dives-To) series of crankbaits, dive fast to a preset depth and stay in the “strike zone” longer than any ot...

  Rapala Dives-To (DT Series) The DT® (Dives-To) series of crankbaits, dive fast to a preset depth and stay in the “strike zone” longer than any ot...

The Trick Worm was the original floating worm, deadly for twitching and dead sticking weightless for a stealth approach to shallow water bass, but ...