Strike King Premier Pro Model Jig The Premier Pro-Model Jig has all the features of the original Pro-Model Jig with a few New upgrades. Strike Kin...

Often copied, but never matched, the original Finesse Worm is a smaller version of the popular Zoom Trick Worm and can be rigged in a variety of wa...

Rapala Dives-To (DT Series) The DT® (Dives-To) series of crankbaits, dive fast to a preset depth and stay in the “strike zone” longer than any oth...

Zman Chatterbait Jackhammer A channeled groove along the bottom of the head positions the blade low enough to strike the head, producing a signatu...

6th Sense Divine Swim Jig The 6th Sense Divine Swim Jigs can be dragged, swam, stroked, or flipped and retrieved through rocks, trees, bushes and g...

Strike King Potbelly Spinnerbait: 3/8 oz Strike King Potbelly Spinnerbait Single Colorado - A value priced packaged spinnerbait by Strike King! Th...

Gary Yamamoto Yamasenko If there's been one lure that has changed the face of fishing over the years, it's the Yamamoto Senko. With its wide rang...

The sleeper of the Brush Hog family can be rigged on a downsized Texas rig, a little jighead or even on a drop shot to fill out your limit. It pac...

The deep belly of the Super Fluke causes it to dart, glide, and knuckleball through the water, while its universal baitfish size allows it to temp...

Bass Assets Rat-a-Tat Flutter Spoon The Rat-a-Tat Flutter Spoon is a double flutter spoon that is different than others you have seen. This design...